MediaAlpha (NYSE:MAX – Get Rating) and Brookfield Reinsurance (NYSE:BNRE – Get Rating) are both small-cap business services companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, institutional ownership, dividends, earnings, profitability, analyst recommendations and risk.
Insider and Institutional Ownership
70.1% of MediaAlpha shares are owned by institutional investors. Comparatively, 39.7% of Brookfield Reinsurance shares are owned by institutional investors. 9.6% of MediaAlpha shares are owned by company insiders. Comparatively, 1.0% of Brookfield Reinsurance shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Get MediaAlpha alerts:Valuation and Earnings
This table compares MediaAlpha and Brookfield Reinsurance's gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| MediaAlpha | $645.27 million | 1.27 | -$5.28 million | ($0.83) | -15.82 |
| Brookfield Reinsurance | $7.35 billion | 0.05 | -$44.00 million | N/A | N/A |
Analyst Ratings
This is a breakdown of recent ratings and target prices for MediaAlpha and Brookfield Reinsurance, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| MediaAlpha | 0 | 2 | 3 | 0 | 2.60 |
| Brookfield Reinsurance | 0 | 0 | 0 | 0 | N/A |
MediaAlpha presently has a consensus target price of $13.80, indicating a potential upside of 5.10%. Given MediaAlpha's higher possible upside, research analysts plainly believe MediaAlpha is more favorable than Brookfield Reinsurance.
Profitability
This table compares MediaAlpha and Brookfield Reinsurance's net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| MediaAlpha | -6.55% | N/A | -11.66% |
| Brookfield Reinsurance | 1.00% | 7.25% | 0.33% |
Risk and Volatility
MediaAlpha has a beta of 1.12, meaning that its stock price is 12% more volatile than the S&P 500. Comparatively, Brookfield Reinsurance has a beta of 1.4, meaning that its stock price is 40% more volatile than the S&P 500.
Summary
MediaAlpha beats Brookfield Reinsurance on 6 of the 11 factors compared between the two stocks.
About MediaAlpha
(Get Rating)
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
About Brookfield Reinsurance
(Get Rating)
Brookfield Asset Management Reinsurance Partners Ltd., through its subsidiaries, provides annuity-based reinsurance products to insurance and reinsurance companies. The company operates in two segments, Reinsurance and Pension Risk Transfer. It also acts as a direct issuer of pension risk transfer products for pension plan sponsors. The company was incorporated in 2020 and is headquartered in Pembroke, Bermuda.
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