Software as a service cannabis platformBrightfield Groupconfirmed Tuesdaythelaunch of its Cannabis Brand Health Platform.This new solution provides an in-depth view of brand health derived from first-party consumer data,allowing cannabis brands across the United States to optimize their brand strategyby tracking how consumers perceive their brand on a syndicated, cost-effective basis.
As cannabis products continue to transition from commodity to consumer packaged goods, brand success increasingly relies on consumer loyalty, not just past performance at the point of sale. To date, companies in the space have poured millions of dollars into...
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