RationAle Brewing Appoints Debbie Novograd, Former BevZero CEO and Starbucks Executive, as a Strategic Advisor to the Board

PRNewswire 30-Sep-2022 9:00 AM

As RationAle Brewing, the non-alcoholic craft beer brand, continues to radically crush consumers' drinking habits across the country, it readies itself for the next phase of growth

SAN DIEGO, Calif., Sept. 30, 2022 /PRNewswire-PRWeb/ -- RationAle Brewing™ (https://rationalebrewing.com/), the San Diego-born, Sonoma-brewed non-alcoholic craft beer brand, announces the appointment of Debbie Novograd, former Vice Chairman of the Board and CEO of BevZero and Director of Marketing for Starbucks (NASDAQ:SBUX), as a Strategic Advisor. The announcement comes as RationAle continues its retail and on-premise expansion beyond California and Colorado, and builds its eCommerce presence to deliver its non-alcoholic brews to customers nationwide.

The demand for low- and non-alcoholic beverages continues to rise at rates surpassing alcoholic beverages for the first time in history. Curious consumers seeking a more-balanced approach to health and wellness are rethinking their relationship with alcohol, finding ways to moderate their intake and habitual drinking in various ways. As with traditional alcohol, (non-alcoholic) beer remains the leading choice over (non-alcoholic) wine and spirits.

"RationAle is redefining what consumers have seen and known of non-alcoholic options, with flavor-forward craft beer, a variety of styles for every occasion, and social, inclusive vibe that lures even the most-fanatic beer drinkers into the world of non-alc," states Jamie Fay, Founder of RationAle Brewing. "As an experienced and respected leader in the non-alcoholic beverage space, Debbie will support our team in navigating and seizing the rapid growth we're experiencing while staying true to our purpose of radically crushing society's drinking rules. We are incredibly fortunate to have Debbie join our team, and stoked to see what lies ahead for RationAle Brewing in the years ahead."

As a strategic leader specializing in program development, sales, marketing, and operations within the retail food and beverage industry, Debbie brings a wealth of experience from her time as CEO of BevZero, a global leader in beverage services, equipment, and innovative solutions, as well as her leadership roles at Aramark and Starbucks, where she led national and international accounts, partnerships and marketing.

"When I first met Jamie, he was crystal clear on his vision to create something unique and high quality in a category that primed for innovation, never settling for mediocre at any point along the way," Novograd shares. "It's this passion, unwavering commitment to quality, and the exceptional taste RationAle offers that has drawn me to want to be a part of this brand. RationAle offers more than being the best-tasting non-alcoholic beer, it delivers on an image and a promise of what a consumer aspires to be."

Launched in late 2021, RationAle has added variety, flavor, and innovation to the fast-growing U.S. non-alcohol beer category, providing brew-loving consumers with delicious options to enjoy craft beer in moderation. All of RationAle's completely-crushable, non-alcoholic craft brews are served in 12oz. cans, made with high-quality ingredients and in small batches, maintaining the bold, refreshing taste of traditional craft beer.

RationAle's Brews without the Booze are available via RationAleBrewing.com (https://rationalebrewing.com/) and continue to carve out desirable beer fridge real estate in strategic retail and on-premise partners, throughout California and Colorado, including Whole Foods Market, Erewhon Market, Mollie Stone's, Olivers, Lassen's, and Seaside Market, with more being added in the coming months.

To learn more and shop for RationAle Brewing, visit http://www.rationalebrewing.com.

About RationAle Brewing™:

RationAle Brewing™ offers an innovative variety of small-batch, non-alcoholic craft beers for those seeking to embrace moderation while drinking consciously and living boldly. Founded in 2021 by Jamie Fay and officially launching into the non-alcohol craft beer category in early 2022, RationAle is rooted in embracing moderation without sacrifice, quickly establishing itself as the official beer of moderation. RationAle's four brews without booze are produced using a proprietary distillation technology to gently remove alcohol from the brewed beer, with minimal effects on its integrity and overall quality. With the recent launch of The Original Rationale West Coast IPA and New England Hazy IPA, RationAle's 12 oz. cans (at $16/six-pack) are now available online at http://www.rationalebrewing.com, shipping nationwide, in addition to retail and on-premise locations throughout California and Colorado.

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Media Contact

Katie Higman, RationAle Brewing, 1 9498740411, katie@mavenconsultingco.com

SOURCE RationAle Brewing