Molson Coors Beverage Company (NYSE:TAP) has expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize Topo Chico Spirited, a line of spirit-based, ready-to-drink cocktails inspired by the bright and refreshing taste of some of America's most beloved tequila and vodka-based beverages.
The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Company, following the recent launch of Simply Spiked Lemonade and a successful first year of national distribution for Topo Chico Hard Seltzer, currently the fastest-growing brand in its competitive set over the latest 52-week period.
"Taking inspiration from the popular cocktails made in bars and restaurants today, Topo Chico Spirited will bring something completely different to our aisle," said David Coors, Molson Coors' vice president of next generation beverages. "We believe Topo Chico Spirited will shake up the canned cocktail space with unparalleled flavors and a legacy rooted in the iconic 125-year-old master-brand."
Coming to more than 20 markets across the country in 2023, Topo Chico Spirited will be made with 100% real spirits, including premium tequila from Jalisco, MX, and will feature a lineup of familiar cocktails, many of which appear in bar and restaurant menus across the country.
"Topo Chico is a recognizable and beloved brand across the country. With this launch, more people will be able to experience new and different quality beverage options from Topo Chico," said Dan White, Chief New Revenue Streams, Coca-Cola North America Operating Unit. "We are excited to see Molson Coors bring Topo Chico Spirited to store shelves next year."
Topo Chico Spirited, along with recent launches like Simply Spiked Lemonade and Topo Chico Hard Seltzer, mark the latest initiatives to aggressively grow Molson Coors' above premium portfolio as part of the company's revitalization plan.
Molson Coors Beverage Company will produce, distribute, and market Topo Chico Spirited as part of an agreement with The Coca-Cola Company. Topo Chico Spirited will come to select states in 2023, including TX, CO, OK, KS, MO, CA, AZ, NM, NV, WA, FL, AR, MS, TN, GA, LA, IL, WI, OH, MN, MI, VA (Includes DC).