Leading retailerWalmart Inc(NYSE:WMT) is making a big bet on the growth of the metaverse with a partnership with leading metaverse and gaming companyRoblox Corporation(NYSE:RBLX).
What Happened:Walmart announced the launch of Walmart Land and Walmart's Universe of Play on Monday.
Roblox users will be able to unlock exclusive content, check out exclusive Walmart virtual areas and see top artists perform with the new partnership.
Walmart will use its Universe of Play as a virtual toy destination, coinciding with the upcoming holiday shopping season.
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