Taco Bell, Checkers & Rally's and bartaco to Receive Hospitality Technology's MURTEC Breakthrough Award
PRNewswire 22-Sep-2022 12:25 PM
Executives from the three brands will share their outstanding achievements in restaurant technology innovation at MURTEC Executive Summit.
CHICAGO, Sept. 22, 2022 /PRNewswire-PRWeb/ -- Hospitality Technology (HT) magazine is proud to announce the winners of the 2022 MURTEC Breakthrough Awards. Sponsored by Fortinet, the 2022 awards will be presented November 4 during the MURTEC Executive Summit, taking place at the Meritage Resort and Spa in Napa, California.
The 2022 MURTEC Breakthrough Award winners are: Taco Bell (Customer Engagement Innovator), bartaco (Enterprise Innovator) and Checkers and Rally's (Enterprise Innovator).
Executives from Taco Bell, Checkers & Rally's and bartaco take to the stage to share their innovations and tech advancements at MURTEC Executive Summit on Friday morning, November 4.
Taco Bell and its franchisee Border Foods partnered and successfully deployed the Taco Bell Defy concept. Optimized for digital ordering, the first location in Minnesota includes three drive-thru lanes fully dedicated to mobile and delivery orders.
Checkers & Rally's core initiatives include employing artificial intelligence technology at the drive-thru, and a new back-of-house design to help store-level team members operate more efficiently, while improving the guest experience.
bartaco launched its very successful 'On-Demand Hospitality' business model, with an end-to-end digital guest experience that further elevates both the guest and employee experience, and enables service leaders to be more guest-focused.
These restaurants will be profiled on hospitalitytech.com and featured in an upcoming issue of the HT Alert newsletter.
"In arguably the most unpredictable period in restaurant history, operators had to quickly adapt to new business models while meeting ever-changing customer demands safely and securely," says Courtney Radke, National CISO for Retail and Hospitality at Sunnyvale, California-based Fortinet. "I commend and congratulate those that leaned in and used technology to not only survive but thrive during this challenging time! We are equally honored and proud to be the sponsor of this year's MURTEC Breakthrough Awards."
"This year's Breakthrough Award winners further demonstrate that restaurant technology is the path forward for all restaurant formats," says Robert Firpo-Cappiello, editor-in-chief of Hospitality Technology magazine. "These efforts improve both the customer and employee experience while increasing throughput. MURTEC Executive Summit attendees will love the actionable items from these innovators."
MURTEC Breakthrough Awards are presented to select restaurant companies that have demonstrated outstanding vision and achievement in operational and guest-facing technologies. Winning companies are chosen based on vision and execution; consideration is given to size, resources and individual market segment benchmarks to ensure that companies from across the industry are recognized. Nominations were collected in Q2 2022 and judged by the HT editorial staff and its Advisory Board on the basis of innovation, thought leadership, execution and results.
About Hospitality Technology
Hospitality Technology (HT) is the only publication dedicated to covering the role of information technology in improving business performance for both hotel and restaurant operators. The Hospitality Technology editorial portfolio reaches more than 16,000 hospitality industry executives, three networking and educational events (MURTEC, HT-NEXT and MURTEC Executive Summit), a comprehensive website, e-newsletters, web seminars, and several exclusive annual reports and studies. Hospitality Technology is the parent brand of the Restaurant Technology Network (http://www.restauranttechnologynetwork.com), a membership community of restaurants and suppliers working together to solve industry challenges by shaping standards and sharing best practices. Visit Hospitality Technology online at http://www.hospitalitytech.com. Hospitality Technology is published by EnsembleIQ, headquartered in Chicago.
About Fortinet
Fortinet (NASDAQ:FTNT) secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network—today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud, or mobile environments. Fortinet ranks number one in the most security appliances shipped worldwide and more than 500,000 customers trust Fortinet to protect their businesses. Learn more at http://www.fortinet.com
Media Contact
Anna Wolfe, EnsembleIQ, 1 2073192127, awolfe@ensembleiq.com
SOURCE Hospitality Technology
