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Build-A-Bear Workshop Launches New E-Commerce Site And Enhances Omni-Channel Capabilities

Benzinga Real-time News ·  Sep 22, 2022 11:46

Company's continued investment in digital technology is fueling growth and enhancing brand engagement, giving consumers more ways than ever to experience Build-A-Bear

ST. LOUIS, Sept. 22, 2022 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (NYSE:BBW), announces a new website design with improvements allowing the company, best known for its interactive and iconic bear building experience in stores, to provide an updated digital space for guests to engage with the brand. The company's recent investment in its digital transformation includes a refreshed mobile first website and marketing technology solutions that give consumers better access to making their own furry...

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