Potential 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) shareholders may wish to note that the President, Thomas Hartnett, recently bought US$153k worth of stock, paying US$6.12 for each share. That's a very solid buy in our book, and increased their holding by a noteworthy 11%.

Check out our latest analysis for 1-800-FLOWERS.COM

1-800-FLOWERS.COM Insider Transactions Over The Last Year

The insider, Steven Lightman, made the biggest insider sale in the last 12 months. That single transaction was for US$430k worth of shares at a price of US$35.16 each. While insider selling is a negative, to us, it is more negative if the shares are sold at a lower price. It's of some comfort that this sale was conducted at a price well above the current share price, which is US$5.98. So it may not tell us anything about how insiders feel about the current share price.

In the last twelve months insiders purchased 26.00k shares for US$167k. But insiders sold 13.20k shares worth US$463k. Over the last year we saw more insider selling of 1-800-FLOWERS.COM shares, than buying. You can see the insider transactions (by companies and individuals) over the last year depicted in the chart below. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

If you are like me, then you will not want to miss this free list of growing companies that insiders are buying.

Insider Ownership

I like to look at how many shares insiders own in a company, to help inform my view of how aligned they are with insiders. Usually, the higher the insider ownership, the more likely it is that insiders will be incentivised to build the company for the long term. It's great to see that 1-800-FLOWERS.COM insiders own 49% of the company, worth about US$189m. Most shareholders would be happy to see this sort of insider ownership, since it suggests that management incentives are well aligned with other shareholders.

What Might The Insider Transactions At 1-800-FLOWERS.COM Tell Us?

It is good to see the recent insider purchase. But we can't say the same for the transactions over the last 12 months. The recent buying by an insider , along with high insider ownership, suggest that 1-800-FLOWERS.COM insiders are fairly aligned, and optimistic. So while it's helpful to know what insiders are doing in terms of buying or selling, it's also helpful to know the risks that a particular company is facing. When we did our research, we found 2 warning signs for 1-800-FLOWERS.COM (1 makes us a bit uncomfortable!) that we believe deserve your full attention.

But note: 1-800-FLOWERS.COM may not be the best stock to buy. So take a peek at this free list of interesting companies with high ROE and low debt.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions, but not derivative transactions.

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