Paltalk (OTCMKTS:PALT – Get Rating) and SITO Mobile (OTCMKTS:SITOQ – Get Rating) are both small-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, institutional ownership, risk, profitability and earnings.
Institutional & Insider Ownership
10.2% of Paltalk shares are owned by institutional investors. 15.5% of Paltalk shares are owned by company insiders. Comparatively, 2.2% of SITO Mobile shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
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Volatility and Risk
Paltalk has a beta of -0.38, meaning that its share price is 138% less volatile than the S&P 500. Comparatively, SITO Mobile has a beta of -0.26, meaning that its share price is 126% less volatile than the S&P 500.
Profitability
This table compares Paltalk and SITO Mobile's net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets |
| Paltalk | -18.92% | -10.49% | -8.94% |
| SITO Mobile | N/A | N/A | N/A |
Earnings & Valuation
This table compares Paltalk and SITO Mobile's revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio |
| Paltalk | $13.27 million | 1.30 | $1.32 million | ($0.26) | -6.85 |
| SITO Mobile | N/A | N/A | N/A | N/A | N/A |
Paltalk has higher revenue and earnings than SITO Mobile.
Analyst Ratings
This is a summary of current ratings for Paltalk and SITO Mobile, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score |
| Paltalk | 0 | 1 | 0 | 0 | 2.00 |
| SITO Mobile | 0 | 0 | 0 | 0 | N/A |
Paltalk currently has a consensus price target of $6.00, indicating a potential upside of 237.08%. Given Paltalk's higher possible upside, equities analysts plainly believe Paltalk is more favorable than SITO Mobile.
About Paltalk
(Get Rating)
Paltalk, Inc., together with its subsidiaries, develops communications software and multimedia social applications worldwide. The company offers consumer applications, which include Paltalk, Camfrog, and Tinychat for live video chat; and Vumber, a telecommunications application that enables users to have multiple phone numbers in any area code through which calls can be forwarded to a user's existing cell phone or landline telephone number. In addition, the company provides product payment options, where users can pay by credit card, PayPal, western union, check, local e-wallet providers, or complete an in-app purchase through the Apple App Store or Google Play Store for Android users. It also provides technology services and professional services, such as development, integration, engineering, licensing, other services. The company was formerly known as PeerStream, Inc. and changed its name to Paltalk, Inc. in May 2020. Paltalk, Inc. is based in Jericho, New York.
About SITO Mobile
(Get Rating)
SITO Mobile, Ltd. provides advertisement delivery, measurement and attribution, and consumer insights using its proprietary location-based marketing intelligence platform in the United States and Canada. It offers Ad Placement, which delivers advertisements on behalf of its customers to audiences of existing and prospective consumers in a privacy compliant manner; and advertisements across television, desktop, social media, and digital out of home platforms. The company also provides measurement and attribution products, including Real-time Verified Walk-In, a platform built in-house working in tandem with a data management platform and demand side platform; Location, Audience and Behavior Sciences reports that provide an analysis of a customer's audience, breaking down location, and purchase and demographic data against various control groups for selected targeted audiences in real time; and Purchase Science Reports, which offer transaction data to make marketing campaigns relevant and measurable. In addition, it offers Insights products, such as Consumer Behavior and Location Sciences, which explores the consumers and presents information and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors. The company provides its services to brands, advertising agencies, out-of-home advertisers, media companies, and non-media companies through salesforce and account management teams. The company was formerly known as Single Touch Systems, Inc. and changed its name to SITO Mobile, Ltd. in September 2014. SITO Mobile, Ltd. was incorporated in 2000 and is based in Jersey City, New Jersey. On October 8, 2020, SITO Mobile, Ltd. filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the District of New Jersey. It is in joint administration with SITO Mobile Solutions, Inc.
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