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Pepsi Cozied Up To Celsius: What's Next For Coca-Cola/Monster? Access To Alcohol Via The Backdoor?

Benzinga Real-time News ·  Aug 8, 2022 16:06

Activity in the energy drink market could pick up after a recent investment and distribution deal betweenPepsiCo Inc(NYSE:PEP) andCelsius Holdings Inc(NASDAQ:CELH). The deal could help Pepsi make up for losing distribution ofBang, but also creates the question of what's next for rivalsCoca-Cola Company(NYSE:KO) andMonster Beverage Corporation(NASDAQ:MNST).

What Happened:PepsiCo announced a long-term distribution deal with Celsius recently. The partnership makes PepsiCo the preferred distribution partner globally for Celsius, and also sees the larger drink company making a $550 million investment in Celsius. Pepsi will receive...

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