Activity in the energy drink market could pick up after a recent investment and distribution deal betweenPepsiCo Inc(NYSE:PEP) andCelsius Holdings Inc(NASDAQ:CELH). The deal could help Pepsi make up for losing distribution ofBang, but also creates the question of what's next for rivalsCoca-Cola Company(NYSE:KO) andMonster Beverage Corporation(NASDAQ:MNST).
What Happened:PepsiCo announced a long-term distribution deal with Celsius recently. The partnership makes PepsiCo the preferred distribution partner globally for Celsius, and also sees the larger drink company making a $550 million investment in Celsius. Pepsi will receive...
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