Anyone who has read biographies on the life ofMcDonald's Corp.(NYSE:MCD) Ray Kroc or seen the movie "The Founder" is aware that the fast food giant is less in the hamburger business than in the real estate business. Ray Kroc made his fortune on that assumption. He ran with it, wrestling the company (depending on who is telling the story) away from the original founders, the McDonald brothers in San Bernardino, CA.
Even former McDonald's CFO Harry J. Sonneborn, who died in 1992, publicly validated the strategy, which had become its worst-kept secret. Sonneborn was quoted...
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