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Amazon Wages Price War Against Britain's Leading Supermarket Chain: Key Takeaways

Benzinga Real-time News ·  Jul 18, 2022 07:34
  • Amazon.com, Inc's (NASDAQ:AMZN) U.K. grocery business aims to match prices on everyday items versus Tesco PLC (OTC:TSCDY), intensifying rivalry against Britain's largest supermarket chain, the Business Times reports.
  • Amazon chose to fight out Tesco's Clubcard loyalty initiative in the produce, meat, and fish categories.
  • Amazon expanded its business selling groceries in the U.K. under its Amazon Fresh banner, reaching 19 stores, including one outside London in the town of Sevenoaks. 
  • Amazon also has deals like its private label range and offers same-day delivery on grocery orders in some areas.
  • Britain's grocers have battled to keep prices low for shoppers while coping with soaring inflation. 
  • The grocers faced intense competition from German discounters Aldi and Lidl. 
  • Tesco and J Sainsbury, the country's second-largest grocer, match hundreds of products to Aldi.
  • Amazon Fresh launched in the U.K. in 2016, while Tesco controls just over 27% of the market. 
  • The Big Four grocers, Tesco, Sainsbury plc (OTC:JSAIY), Morrison (Wm) Supermarkets PLC (OTC:MRWSY), and Asda Group, control about two-thirds of the market.
  • Price Action: AMZN shares traded higher by 1.51% at $115.27 in the premarket on the last check Monday.
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