Zhitong Financial APP learned that$Netflix Inc (NFLX.US) $It said on Wednesday that it had chosen$Microsoft Corp (MSFT.US) $As its global advertising sales and technology partner, because the streaming giant will launch an advertising subscription model.
"Microsoft Corp has proved his ability to support all our advertising needs in the process of working together to build new advertising support products," Netflix Inc wrote in a statement. " More importantly, Microsoft Corp provides flexibility to innovate in technology and sales, as well as strong privacy protection for members, Netflix Inc added.
Satyanadella, chief executive of Microsoft Corp, said on Twitter that the company was "excited" about the deal, adding that Microsoft Corp wanted publishers to have more "long-term viable advertising profit platforms".
Earlier, it was reported that Netflix Inc would negotiate with a number of potential partners with advertising expertise, including Alphabet Inc-CL C (GOOG.US), Magnite (MGNI.US) and Comcast Corp (CMCSA.US).
Netflix Inc is in talks with Hollywood studios to revise the content agreement to launch a low-cost subscription service with ads, media reported on Tuesday.
As of press time, Nai Frisbee fell 0.66% to US $175.39, while Microsoft Corp fell 0.68% to US $251.00.