Moomoo vs Rakuten: Which Fits You Best in Malaysia?

Are you an aspiring investor seeking a platform with low fees, a wide range of investment products, or comprehensive research tools? In this article, we'll take an in-depth look at Moomoo Malaysia and Rakuten Trade, comparing them across multiple key aspects such as regulation, promotions, trading costs, and more.

Introduction to Moomoo and Rakuten Trade in Malaysia

Moomoo Malaysia

As an independent brand owned by FUTU Holdings, Moomoo is a global financial institution based in Hong Kong and listed on Nasdaq. Moomoo quickly gained strong market traction after its debut in Malaysia, and its local app (Moomoo App) has since remained a top performer on the download charts for online brokerage platforms across the country. In Malaysia, Moomoo Malaysia is authorized by the Securities Commission Malaysia to hold a restricted Capital Markets Services License (Licence No.: eCMSL/A0397/2024). To find out more about Moomoo MY, simply click the link - about Moomoo MY.

Rakuten Trade

Rakuten Trade (楽天トレード) is authorized by the Securities Commission Malaysia to hold a restricted Capital Markets Services License, which allows it to deal in listed securities and provide investment advice. The company officially launched its operations on May 19, 2017, and operates as a digital equity broker in Malaysia's investment banking industry.

Moomoo vs. Rakuten Trade: Overall Comparison in Malaysia

In the Malaysian trading landscape, Moomoo Malaysia and Rakuten Trade are two notable platforms investors often consider. This section delivers an overall comparison of the two, exploring critical facets such as regulatory standing, investment products, fee structures, and beyond, to help you clearly gauge their strengths and differences.

Regulation and Safety

When choosing an online trading platform in Malaysia, regulation and safety are top priorities for any investor. Both Moomoo Malaysia and Rakuten Trade operate under the oversight of the Securities Commission Malaysia (SC), which sets strict standards to protect users and ensure market integrity.

In addition, moomoo ensures that all user funds are held in a custodian account and fully segregated from Moomoo MY's own assets.

Promotions and Bonus

When selecting an online brokerage in Malaysia, attractive promotions and bonuses are often key deciding factors for both new and experienced investors. Both Moomoo and Rakuten Trade offer entry-level rewards to welcome users, ensuring a competitive edge in the market. However, Moomoo stands out with a multi-layered approach that caters to diverse trading needs—from beginners exploring their first investments to active traders seeking advanced opportunities.

Investment Products

While both Moomoo Malaysia and Rakuten Trade provide access to core markets in Malaysia, moomoo's multi-asset, cross-border ecosystem uniquely empowers users to build sophisticated, globally diversified portfolios—all within a single platform. Rakuten Trade focuses narrowly on equities, catering to straightforward trading needs. Here is a comparison of investment products between Moomoo Malaysia and Rakuten Trade.

Moomoo Malaysia excels in delivering investment versatility, seamlessly integrating local familiarity with global sophistication. Rakuten Trade, while efficient for pure stock traders, falls short in enabling advanced strategies.

Trading Fees and Pricing

When choosing between Moomoo and Rakuten Trade in Malaysia, understanding their fee structures for trading is crucial. Since Rakuten Trade only supports the trading of Malaysian, US, and Hong Kong equities, we only compare the fees for these three categories of stocks. Let's compare their costs across these markets:

Fees Comparison for MY Stocks Trading

Both platforms' pricing structures reflect the diverse needs of MY stock investors, with different models catering to varying trading habits, investment scales, and preferences for additional features.

For MY stocks trading, moomoo provides an attractive incentive for new users in Malaysia: a 0 Commission* offer applicable for the first 180 days of their account, with no restrictions on trade value. Beyond the new user period, Moomoo MY maintains competitive pricing for non-new users, with its commission structure consistently delivering cost advantages across all MY stock trade value tiers.

Fees Comparison for US Stock Trading

For US stocks trading, moomoo provides a notable benefit for new users: a 0 Commission* offer that applies regardless of the transaction value. This pricing arrangement is designed to reduce initial cost barriers for new investors entering the US stock market, making it easier for them to start trading without worrying about commission expenses on their trades.

Both platforms structure their US stock pricing to cater to different investor profiles. When it comes to US stock transactions with a trading value exceeding 5,000 USD, moomoo also maintains a fee advantage.

Fees Comparison for HK Stock Trading

When trading HK stocks, moomoo demonstrates a fee advantage over Rakuten Trade for transactions with a trading value exceeding 1,000 HKD. This advantage is rooted in moomoo's tiered fee structure for HK stock trading, where the commission rate or total fee tends to become more cost-effective.

*Disclaimer: The 0 Commission offer for new users is subject to Moomoo Malaysia's official terms and conditions. Investors are recommended to review the full terms on Moomoo MY's platform for accurate details. Data above is sourced from Moomoo Pricing and Rakuten Fees.

Research Tools and User Interface

A well-designed user interface (UI) simplifies trading and enhances the experience for all users. Moomoo Malaysia boasts an intuitive interface that caters to both beginner and experienced investors alike. Packed with integrated tools, including interactive charts, Earnings/Dividend/Financial Calendar, and a standout suite of over 100 technical indicators (encompassing moving averages, RSI, Bollinger Bands, MACD, and more), all within a streamlined application, it empowers users to learn and execute trades without unnecessary complexity.

Beyond its robust analytical toolkit, moomoo sets itself apart with free real-time stock quotes across the markets it serves, including the US, Malaysia, Singapore, Hong Kong, and China. Adding to its uniqueness is its exclusive AI-powered functionality. Moomoo AI equips users with artificial intelligence-driven stock and market trend analysis, providing them with an extra edge in their investment decisions.

Rakuten Trade has fewer features in comparison. Its app feature set is relatively basic, which may not fully meet the needs of advanced users seeking more comprehensive functionality.

Customer Service

In the dynamic landscape of online trading, responsive and accessible customer support is critical for resolving issues swiftly and maintaining investor confidence. Both Moomoo Malaysia and Rakuten Trade offer multi-channel assistance.

Moomoo Malaysia prioritizes accessibility through layered channels tailored to diverse user needs:

1. Multi-Platform Accessibility:

1. 24-Hour Support on Trading Days: Live assistance via phone/email during all market hours.

2. Non-Trading Day Coverage: Services available from 9:30 a.m. to 9:30 p.m. MYT (e.g., weekends/holidays).

2. Physical Presence for Localized Trust:

1. Moomoo Store in Kuala Lumpur:

• Address: Lot Nos 1-01 & 02, KL Eco City, Jalan Bangsar, 59200 Kuala Lumpur.

• Hours: 10:00 a.m.–9:00 p.m. daily (including weekends/public holidays).

2. Strategic Value: Face-to-face guidance demystifies complex queries (e.g., portfolio reviews, platform navigation), reinforcing security for novice investors.

3. Digital Efficiency:

1. Integrated in-app chat + email ticketing ensures traceability for customer service.

Rakuten Trade adopts a conventional model focused on core hours:

1. Operational Window:

1. Support via phone/email/chat Monday–Friday, 8:00 a.m.–5:00 p.m. MYT.

2. Limited to local trading hours; no weekend/holiday coverage.

2. Cross-Border Accommodation:

1. Email-only support during US market hours for international equities traders.

3. User Impact: Practical for routine queries, but may delay urgent after-hours resolutions.

Who Should Choose Moomoo Malaysia?

Moomoo Malaysia is optimally designed for investors seeking a comprehensive, globally connected trading experience. This platform stands out for users who prioritize diversified portfolio building across multiple international markets, including Malaysia, the US, Singapore, Hong Kong, and China, with access to equities, ETFs, options, REITs, and fractional shares.

Cost-conscious traders will appreciate its competitive fee structure, notably featuring zero-commission trading for MY/US/SG/HK/CN stocks during the first 180 days for new users, followed by consistently lower fees for high-value trades compared to industry averages.

Those requiring advanced analytical capabilities will benefit from institutional-grade tools like free LV2 US market data, AI-driven stock insights, 100+ technical indicators, and TradingView Pro integrations.

Additionally, investors valuing responsive support will find Moomoo's 24/7 customer service during trading days, extended weekend/holiday assistance, and a physical moomoo store in Kuala Lumpur invaluable for complex queries.

The platform further enhances user value through tailored promotions like free stocks, cash coupons, and options-trading incentives. Essentially, moomoo aligns best with globally minded, analytically driven investors who seek comprehensive tools, easy-to-use features, and cross-border opportunities within a cost-efficient ecosystem. Notably, it is not limited to experienced investors—its user-friendly design and foundational educational resources make it equally accessible and valuable for beginners taking their first steps in investing.

Who Should Choose Rakuten Trade in Malaysia?

Rakuten Trade offers a streamlined and accessible entry point into equity trading, particularly well-suited for specific investor profiles. While its product range centers on equities without advanced derivatives or multi-market diversification, Rakuten Trade delivers reliability and ease of use for foundational investing. It may appeal particularly to new or casual traders prioritizing simplicity and local market access during conventional trading windows.

FAQs on Moomoo vs. Rakuten Trade in Malaysia

Is Moomoo Trusted in Malaysia?

Moomoo is a trusted platform in Malaysia as it is licensed by the Securities Commission Malaysia (SC), adhering to relevant financial regulations. It has built a reputation for reliability among Malaysian investors seeking global market access.

Is Moomoo Support for 24-hour Trading?

Moomoo Malaysia supports 24 hours US stock trading. What's more, moomoo provides 24/7 customer service to assist users with any issues at any time.

Moomoo vs. Rakuten: Which Costs Less?

The cost comparison depends on your trading habits. Moomoo is more cost-effective for active traders and new users: new users enjoy zero commission for the first 180 days, and there are low fees for high-volume trading. If you trade frequently or in large volumes, Moomoo Malaysia tends to be cheaper.

Conclusion

In conclusion, choosing between Moomoo Malaysia and Rakuten Trade in Malaysia hinges on individual investors' specific needs, preferences, and investment goals. Both platforms demonstrate strong regulatory compliance and security.

Moomoo Malaysia is an excellent choice for investors looking to diversify globally, with access to markets such as the US, Singapore, Hong Kong, and a broad range of products like ETFs, options, and REITs. It also appeals to experienced traders and new users due to its competitive fee structure—new users enjoy zero commission for the first 180 days, and there are low fees for high-volume trading afterward—along with generous promotions. Furthermore, those who require advanced tools and 24/7 support will benefit from its free LV2 market data, AI analytics, extensive technical indicators, and round-the-clock customer service. Rakuten Trade, for its part, is suited for beginner investors and those who prefer simple trading via its easy-to-use interface.

To sum it up, Moomoo Malaysia is a strong contender if you're focused on global investing, cost efficiency, frequent trading, or need sophisticated tools and support. Ultimately, your choice should be based on your investment objectives, trading style, and how much complexity you're willing to handle.