Original title: what is the iPad mini 6 "jelly screen" incident that shocked the whole network? Source: Ray Technology

I don't know if you've found out about Apple Inc in recent years.There are more and more news about quality problems. Last year, the iPhone 12 was returned and exchanged by consumers on a large scale because of the green screen phenomenon, and some netizens said that they had replaced three iPhone 12 in a row before getting a less "green" iPhone. With the passage of time, the green screen of iPhone is gradually forgotten.

But in 2021, Apple Inc once again boarded Weibo Corp because of product quality problems.Hot search, take the recent hot iPad mini 6 jelly screen as an example. If the iPhone 12 green screen only affects the display effect in some scenes at most, then the jelly screen phenomenon actually affects the user experience.

Apple Inc said publicly that the "jelly screen" phenomenon in iPad mini 6 is a normal reaction to the LCD screen and is not a problem, and the company does not need to repair it.

What happened to Apple Inc, who used to be proud of his excellent workmanship and high rate of good products?

What is the jelly screen? will it affect us?

Many readers may be confused when they hear the word "jelly screen". What green screen, blue screen and fancy screen are easy to understand, but jelly screen means that the screen is as soft and deformed as jelly? The so-called "jelly screen" phenomenon means that the refresh rate on both sides of the screen is inconsistent when the electronic device screen is in the vertical screen state, when you slide the screen up and down with your fingers, resulting in fast and slow on one side, and the content on the screen is like jelly shaking.

Unfortunately, this is also the case with the iPad mini 6 purchased on the official website, so if it is difficult for you to understand this passage, you can also come up with a live picture to help you understand it.

As you can see, when the fingers cross the iPad mini 6 screen, the screen will display the content in a wavy way, and the sense of fragmentation is very serious. It is no exaggeration to say that the jelly screen of iPad mini 6 has seriously affected the user experience and even led to the idea of returning it.

As for why there is such a "low-level error" in iPad mini 6, professionals say that the problem may lie in the hardware. Generally speaking, mobile phones are installed vertically when installing the screen, so it is not obvious to refresh up and down, while the screen of iPad mini 6 is installed horizontally. However, considering that these screens will test whether there is a problem with the horizontal and vertical display before they leave the factory, the problem in iPad mini 6 is mainly due to quality control.

In addition to iPad mini6, one plus five has also had problems with jelly screens, but there are some differences in the causes of the problems. Because iPad mini6 is equipped with a LCD screen, it takes a certain period of time for the color of pixels to change, which is called "grayscale response time". In addition, there are problems with iPad mini 6 when installing the screen, which leads to long response time in vertical screen mode, feedback delay in response operation, shadowing in light cases, and serious pulling and distortion of the display content of the entire screen, which greatly affects the look and feel.

The problem of one plus five is relatively simple, because at that time, one plus used the screen flip process (some professionals speculated that it was to leave more space for the newly added dual camera system), resulting in a bit of agglomeration effect of the normal display text, but it unfolded when sliding in the opposite direction, and the overall effect was somewhat similar to the jelly screen phenomenon of iPad mini 6.

(it is only normal to slide after the phone is upside down)

At that time, one plus said that the jelly screen phenomenon of one plus five could not be solved through the software OTA, and even if it was exchanged, there was no guarantee that the new machine would not have this problem. In short, those "winning" users could only choose to return or endure. So what will Apple Inc do this time? If the problem of iPad mini 6 cannot be solved by software OTA, will it provide a return / exchange channel for these consumers?

Is Apple Inc's quality control really getting worse?

Apple Inc, as a world-class technology enterprise, has been welcomed by countless consumers for his excellent workmanship and good experience, but it is not the first time that Apple Inc has had problems in quality control. As early as the iPhone 6s period, many users reported that they had encountered an "automatic shutdown" situation, and the solution given by Apple Inc at that time was to provide free battery replacement for these faulty devices.

For example, iPhone 8 and iPhone X have also had defects in the motherboard, battery drum packs, screen touch problems, and so on. Although Apple Inc provides free maintenance and replacement services for these devices in time, he will also dissuade some users who buy iPhone in order to save worry.

Here also take the friend around as an example: a friend bought an iPhone in May this year, and in August, the handset was silent frequently. At that time, she was advised to go to Apple Inc's after-sales point for repair, even if the maintenance time would be relatively long (friends reported that they had waited for a total of 14 days), but there was no way. To her anger, there was a new problem with the repaired iPhone, which made her very disappointed with Apple Inc. She said that if she couldn't fix it again, she would replace it with an Android phone.

In fact, Apple Inc's rate of good products has not been as high as we thought. As for why it has been frequently exposed in recent years, it is mainly because the popularity of various social platforms has increased, and the exposure rate of related problems is getting higher and higher. Coupled with consumers' increasing understanding of mobile phones and higher requirements, there will naturally be a feeling that Apple Inc's quality control rate has declined in recent years.

If the quality of Apple Inc becomes worse, will the sales volume become worse?

Then another problem arises. Since there will be quality control problems in Apple Inc's products, and even affect the actual experience, will it affect Apple Inc's sales? Personally, I don't think so.

At present, in the domestic mobile phone market, only Apple Inc can be called a high-end mobile phone. Of course, Huawei still has the ability to wrestle with Apple Inc before it is restricted. However, after Huawei was forced to hit rock bottom, Apple Inc benefited the most, and Apple Inc took most of the domestic high-end mobile phone market share.

In the first half of 2020, Huawei ranked first with 44.1 percent of China's high-end market share, while Apple Inc ranked second with 44 percent, according to a report by market research firm IDC. By July 2021, Apple Inc's share of the high-end market rose to 63%, far more than all mobile phone brands, while Huawei fell to 14%. The two sets of data can objectively prove that Apple Inc is still the "king" in the current high-end mobile phone market.

For consumers who only like to buy high-end flagships, the iPhone is the first choice when Huawei's flagship phones are seriously out of stock. Therefore, we can simply draw a conclusion: as long as there are no particularly serious problems with Apple Inc's products, it is almost impossible to affect the actual sales volume.

But in any case, as an iPhone user, I naturally don't want to spend 5, 000 or 6, 000 yuan on a problematic mobile phone. Still expect Apple Inc to solve these problems as soon as possible, as the world's largest technology company by market capitalization, it is really time to give users a better experience.