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Google Cloud Fires Up Cloud War With Commission Cut: CNBC

Benzinga Real-time News ·  2021/09/27 08:25
  • Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google Cloud Platform slashed its revenue share from 20% to 3% from customers' purchasing software from other vendors on its cloud marketplace CNBC reports.

  • It marks Google's attempts to attract independent software makers from Amazon.com Inc (NASDAQ:AMZN) Amazon Web Services, and Microsoft Corp (NASDAQ:MSFT) Microsoft Azure to sell their products on Google's cloud.

  • AWS charges a listing fee of 5% from its marketplace. Microsoft slashed its price from 20% to 3%. Google shortly aims to announce a change to its Marketplace fee structure.

  • Earlier this year, Google, followed by Apple Inc (NASDAQ:AAPL), reduced their app store's developers' service fee by half to 15% on the first $1 million they earn in revenue in a year.

  • Microsoft Corp (NASDAQ:MSFT) squeezed its commission from game purchases from its Windows app store from 30% to 12%.

  • Price Action: GOOG shares traded lower by 0.41% at $2,841 premarket on the last check Monday.

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