Today, DICK'S Sporting Goods (NYSE:DKS) announced partnerships with two legendary professional sports teams based in Boston, the Celtics and Red Sox. These multi-year deals designate DICK'S Sporting Goods as each franchise's Official Sporting Goods Retail Partner, further fostering a connection between the brand and the Boston community.
This announcement comes on the heels of the grand opening of DICK'S House of Sport at Prudential Center. An over 100,000 square foot store designed to explore the future of retail, House of Sport provides athletes with an incredible assortment of products along with in-store experiences including a climbing wall, multiple golf bays with TrackMan simulators, and a HitTrax multi-sport cage.