Recently, sports technology company Keep (03650) released its 2023 annual report. The annual report revealed that based on the company's business development, it will increase the layout of online content, outdoor, and AI in the future.
Sports+Technology has always been considered a trend in the sports and fitness industry. Hardware vendors and ecological players are sparing no effort to deepen the intelligent layout of sports. For example, head hardware manufacturer OPPO previously launched a variety of wearable devices such as smart bracelets and smartwatches, hoping to enter the sports and fitness circuit from the hardware field.
As the leading platform for sports technology, Keep continues to lead the trend of sports intelligence. Keep starts by synchronizing software and hardware to enhance sports intelligence.
In terms of software, the “customized plan” launched by Keep in 2018 presents an intelligent prototype in terms of data analysis and course recommendations — users enter sports preferences and fitness requirements into the online app, and Keep will develop an exclusive exercise plan for each user. Based on professional analysis of user data, intelligent planning can further improve user exercise efficiency. With the continuous iteration of this plan, the level of AI is constantly being upgraded, and the intelligence of Keep's online functions and content is also constantly being upgraded.
In 2023, from the perspective of kinematics, Keep built a complete “Keep Exercise Evaluation System” based on the “Physical Fatigue State Management Model”, which updates the exercise status of more than 1.2 million sports users every day. In 2024, Keep will continue the idea of combining sports science with data. Through iteration and optimization of algorithms, Keep will provide more than 60% of sports users with real-time “exercise state” evaluation capabilities every day to help users determine whether their current physical state is suitable for starting a sport. At the same time, Keep is also continuing to expand different categories of professional data systems to provide professional data indicators for runners, cyclists, and fitness enthusiasts.
In terms of hardware, Keep has been deeply involved for 6 years and has launched smart hardware such as treadmills, smart bikes, ellipometers, and A1 rowing machines that connect with online content. In 2023, Keep entered a new stage of AI through the somatosensory sports console Keep Station (“KS” for short).
This hardware product equipped with an AI camera, wearable motion sensor, and massive fitness content provides a new game-breaking idea for today's home sports. Compared with other home sports hardware on the market, KS has a smoother cross-screen audition effect and more accurate motion capture to achieve AI recognition and guidance.
As a new generation product that takes on the trend of intelligence, Keep hopes to link all of its smart sports hardware through KS as the central nerve combining software and hardware to create a closed loop in the ALOT ecosystem. For example, the dancing mat they posted together. You only need to place the K beans in the reserved card slot to connect the KS to the dance mat.
Based on this concept, KS has broad scalability. In the future, it can also be adapted for grafting to other sports equipment. For example, K beans can be installed on dumbbells. Users can train according to KS content, and K beans recognize exercise movements by recognizing the weight of the dumbbell. This invisibly covers almost every sports scene.
Deepening the AI layout of software and hardware will help Keep improve its AIoT layout. It will once again activate existing content resources, increase the stickiness and time of existing users, and open up the market ceiling.