INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR INTEGRATED THIRD PARTY CALCULATION AND REPORTING OF YOUTUBE VIDEO VIEWABILITY
INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR INTEGRATED THIRD PARTY CALCULATION AND REPORTING OF YOUTUBE VIDEO VIEWABILITY
NEW YORK, March 21, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it has earned accreditation by the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google's Ads Data Hub for Measurement Partners (ADH-MP).
紐約，2024年3月21日 /PRNewswire/ — 全球領先的媒體衡量和優化平台Integral Ad Science（納斯達克股票代碼：IAS）今天宣佈，它使用谷歌的衡量合作伙伴廣告數據中心（ADH-MP）綜合第三方計算和報告桌面和移動設備（網絡和應用程序）的YouTube視頻可見度，已獲得媒體評級委員會（MRC）的認證。
"Our latest accreditation from the MRC for third-party calculation and reporting of YouTube viewability further solidifies IAS's position as the global benchmark for trust and transparency in digital media quality," said Kevin Alvero, Chief Compliance Officer at IAS. "Advertisers can continue to transact with IAS for high-quality reporting of digital advertising campaigns."
IAS首席合規官凱文·阿爾維羅表示：“我們在第三方計算和報告YouTube可見度方面的最新認證進一步鞏固了IAS作爲數字媒體質量信任和透明度全球基準的地位。”“廣告商可以繼續與IAS進行交易，爲數字廣告活動提供高質量的報告。”
The full scope of the accreditation covers IAS's third party calculation and reporting of Google ADH-MP measurement data from the Google Ads, Display & Video 360, and YouTube Reserve services. Calculation and reporting is with respect to Google YouTube Video Impressions, Viewable Video Impressions and related Viewability metrics across Desktop, Mobile Web, and Mobile In-App environments. Advertising formats are inclusive of Google's YouTube skippable in-stream ads, non-skippable in-stream ads, standard in-stream, YouTube in-stream select, and bumper ads.
認證的全部範圍涵蓋了IAS對來自谷歌廣告、展示和視頻360以及YouTube預留服務的谷歌ADH-MP測量數據的第三方計算和報告。計算和報告是針對桌面、移動 Web 和移動應用內環境中的 Google YouTube 視頻曝光量、可觀看視頻曝光量和相關的可見度指標進行的。廣告格式包括谷歌的YouTube可跳過的插播廣告、不可跳過的插播廣告、標準插播廣告、YouTube直播精選廣告和導視廣告。
"We congratulate IAS for achieving accreditation for their third-party calculation and reporting of YouTube video impression delivery and viewability based on audited ADH data," said George Ivie, CEO and Executive Director, MRC. "IAS' expansion of their accreditation in this area continues to show their commitment to transparency and to the MRC process."
MRC首席執行官兼執行董事喬治·艾維表示：“我們祝賀IAS在第三方根據經審計的ADH數據計算和報告YouTube視頻曝光量和可見度方面獲得認證。”“IAS擴大了在該領域的認證，這繼續表明了他們對透明度和MRC程序的承諾。”
IAS is a leader in the media quality space and continues to meet the rigorous requirements necessary to achieve MRC's accreditation. This latest achievement further demonstrates IAS's commitment to bringing even greater transparency and quality to all aspects of the digital measurement landscape.
IAS是媒體質量領域的領導者，並將繼續滿足獲得MRC認證所需的嚴格要求。這一最新成就進一步表明了IAS致力於提高數字測量領域各個方面的透明度和質量。
About Integral Ad Science
關於 Integral Ad
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Integral Ad Science (IAS) 是全球領先的媒體衡量和優化平台，可提供業界最具可操作性的數據，爲全球最大的廣告商、出版商和媒體平台帶來卓越的業績。IAS的軟件提供了全面而豐富的數據，可確保真實的人在安全和合適的環境中看到廣告，同時提高廣告商的廣告支出回報率和發佈商的收益。我們的使命是成爲數字媒體質量信任和透明度的全球基準。欲了解更多信息，請訪問 integralads.com。
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SOURCE Integral Ad Science, Inc.
來源 Integral AdScience, Inc.