After announcing the subscription fee for Microsoft 365 Copilot ($30/month), $微软 (MSFT.US)$closed up nearly 4% on July 18, EST. Microsoft's Pre-Mkt price continued to break upward, reaching a record high!

About Microsoft 365 Copilot:

Microsoft 365 Copilot is a data and artificial intelligence (AI) auxiliary tool (based on a large language model (LLM) and Microsoft Graph (Microsoft Graph), that can span LLM, Microsoft 365 applications, and user data to generate text content based on the user's natural language prompts.

According to previous news, during the Microsoft Office 365 Copilot exploration pricing process, over 15% of trial enterprise customers paid an additional annual fee of 100,000 US dollars for each of the 1,000 subscription accounts. Compared with the original enterprise subscription, trial customers were willing to pay an additional 40% for this feature.

Latest ratings & target price:

Recently, Wall Street banks, including Morgan Stanley and Jefferies, have updated their ratings and target prices on Microsoft(highest to $415):

On the one hand, KeyBanc released a research report stating that it raised Microsoft's target price from $340 to $400 and keeps an Overweight rating. The analyst sees Microsoft's increasingly strategic positioning, early leadership in AI, and strong position in the public cloud warranting a premium to the S&P 500's current 28.0-times forward free cash flow multiple.

On the other hand, Jefferies analysts retained a “buy” rating for Microsoft, with a target price of $400.The analyst pointed out that the announced Microsoft 365 Copilot subscription fees have far exceeded previous market expectations.

The following is a list of Wall Street's latest ratings and target prices for Microsoft:

Edit by Danial; Bob