Onion Global (NYSE:OGBLY – Get Rating) and iMedia Brands (NASDAQ:IMBI – Get Rating) are both small-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, dividends, institutional ownership, profitability, valuation and analyst recommendations.
Valuation and Earnings
This table compares Onion Global and iMedia Brands' top-line revenue, earnings per share (EPS) and valuation.
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| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio |
| Onion Global | $401.23 million | 0.01 | -$55.90 million | N/A | N/A |
| iMedia Brands | $551.13 million | 0.02 | -$22.01 million | ($1.92) | -0.24 |
iMedia Brands has higher revenue and earnings than Onion Global.
Institutional and Insider Ownership
2.6% of Onion Global shares are held by institutional investors. Comparatively, 26.0% of iMedia Brands shares are held by institutional investors. 50.9% of Onion Global shares are held by company insiders. Comparatively, 18.0% of iMedia Brands shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Analyst Ratings
This is a summary of recent ratings and price targets for Onion Global and iMedia Brands, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score |
| Onion Global | 0 | 0 | 0 | 0 | N/A |
| iMedia Brands | 0 | 0 | 3 | 0 | 3.00 |
iMedia Brands has a consensus price target of $6.25, indicating a potential upside of 1,230.07%. Given iMedia Brands' higher probable upside, analysts plainly believe iMedia Brands is more favorable than Onion Global.
Profitability
This table compares Onion Global and iMedia Brands' net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets |
| Onion Global | N/A | N/A | N/A |
| iMedia Brands | -8.16% | -84.43% | -9.14% |
Risk and Volatility
Onion Global has a beta of -3.38, suggesting that its share price is 438% less volatile than the S&P 500. Comparatively, iMedia Brands has a beta of 2.1, suggesting that its share price is 110% more volatile than the S&P 500.
Summary
iMedia Brands beats Onion Global on 7 of the 11 factors compared between the two stocks.
About Onion Global
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Onion Global Limited operates a platform that incubates, markets, and distributes fashionable and future brands in China and internationally. Its platform comprises brand partners that offer various categories of lifestyle products, including beauty products, maternal and baby products, food and beverages, fast fashion, and wellness products. The company was incorporated in 2009 and is based in Guangzhou, the People's Republic of China.
About iMedia Brands
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iMedia Brands, Inc. operates as a interactive media company, which owns a growing portfolio of lifestyle television networks, consumer brands and media commerce services. It operates through the ShopHQ and Emerging segments. The ShopHQ segment consists of products sold on its digital commerce platforms, including jewelry and watches, home and consumer, electronics, beauty and wellness, and fashion and accessories. The Emerging segment consists of its developing business models, which include Media Commerce Services, ShopHQHealth, ShopBulldogTV, and J.W. Hulme and Float Left. The company was founded on June 25, 1990 and is headquartered in Eden Prairie, MN.
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