Viant Technology (NASDAQ:DSP – Get Rating) and Tremor International (NASDAQ:TRMR – Get Rating) are both small-cap business services companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, profitability, valuation and risk.
Risk & Volatility
Viant Technology has a beta of 0.02, meaning that its stock price is 98% less volatile than the S&P 500. Comparatively, Tremor International has a beta of 1.72, meaning that its stock price is 72% more volatile than the S&P 500.
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Analyst Recommendations
This is a summary of current ratings and price targets for Viant Technology and Tremor International, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score |
| Viant Technology | 0 | 4 | 4 | 0 | 2.50 |
| Tremor International | 0 | 1 | 3 | 0 | 2.75 |
Viant Technology currently has a consensus price target of $6.71, indicating a potential upside of 41.95%. Tremor International has a consensus price target of $14.00, indicating a potential upside of 76.77%. Given Tremor International's stronger consensus rating and higher possible upside, analysts clearly believe Tremor International is more favorable than Viant Technology.
Earnings & Valuation
This table compares Viant Technology and Tremor International's revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio |
| Viant Technology | $224.13 million | 1.30 | -$7.74 million | ($0.58) | -8.16 |
| Tremor International | $341.95 million | 1.67 | $73.22 million | $0.26 | 30.46 |
Tremor International has higher revenue and earnings than Viant Technology. Viant Technology is trading at a lower price-to-earnings ratio than Tremor International, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
13.1% of Viant Technology shares are owned by institutional investors. Comparatively, 6.7% of Tremor International shares are owned by institutional investors. 25.9% of Viant Technology shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Profitability
This table compares Viant Technology and Tremor International's net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets |
| Viant Technology | -3.62% | -5.11% | -3.74% |
| Tremor International | 12.60% | 9.41% | 6.54% |
Summary
Tremor International beats Viant Technology on 11 of the 14 factors compared between the two stocks.
About Viant Technology
(Get Rating)
Viant Technology Inc. operates as an advertising software company. It provides Adelphic, an enterprise software platform that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels, including desktop, mobile, connected and linear TV, in-game, streaming audio, and digital billboards. The company also offers Holistic, an omnichannel demand side platform for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Household ID, a household profile, which provides household insights for optimized bid decisions and touchpoint collection across consumer pathways, as well as offers holistic targeting and measurement across channels; World Without Cookies software to manage reach and frequency at the household level; and Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner. In addition, it provides Data lake, a software and self-service enables customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; onboarding data integrations provides marketers with high match rates to audience insights for segmentation, targeting, and measuring outcomes; and self-service interface that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies. The company was founded in 1999 and is headquartered in Irvine, California.
About Tremor International
(Get Rating)
Tremor International Ltd. provides end-to-end software platform that enables advertisers to reach relevant audiences and publishers. The company's demand side platform (DSP) offers full-service and self-managed marketplace access to advertisers and agencies in order to execute their digital marketing campaigns in real time across various ad formats. Its sell supply side platform (SSP) provides access to data and a comprehensive product suite to drive inventory management and revenue optimization. The company also offers data management platform solution, which integrates DSP and SSP solutions enabling advertisers and publishers to use data from various sources in order to optimize results of their advertising campaigns. It serves Ad buyers, advertisers, brands, agencies, and digital publishers in Israel, the United States, the Asia-Pacific, Europe, the Middle East, and Africa. The company was formerly known as Taptica International Ltd. and changed its name to Tremor International Ltd. in September 2015. Tremor International Ltd. was incorporated in 2007 and is headquartered in Tel Aviv-Yafo, Israel.
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