VirTra (NASDAQ:VTSI – Get Rating) is one of 31 public companies in the "Miscellaneous manufacturing industries" industry, but how does it compare to its rivals? We will compare VirTra to similar companies based on the strength of its profitability, institutional ownership, valuation, dividends, risk, earnings and analyst recommendations.
Insider and Institutional Ownership
11.4% of VirTra shares are held by institutional investors. Comparatively, 38.3% of shares of all "Miscellaneous manufacturing industries" companies are held by institutional investors. 5.1% of VirTra shares are held by insiders. Comparatively, 12.0% of shares of all "Miscellaneous manufacturing industries" companies are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
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Analyst Recommendations
This is a summary of current ratings and price targets for VirTra and its rivals, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score |
| VirTra | 0 | 0 | 1 | 0 | 3.00 |
| VirTra Competitors | 49 | 160 | 385 | 6 | 2.58 |
VirTra currently has a consensus price target of $12.00, suggesting a potential upside of 88.38%. As a group, "Miscellaneous manufacturing industries" companies have a potential upside of 40.34%. Given VirTra's stronger consensus rating and higher probable upside, analysts clearly believe VirTra is more favorable than its rivals.
Earnings & Valuation
This table compares VirTra and its rivals gross revenue, earnings per share and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio |
| VirTra | $24.43 million | $2.54 million | 26.54 |
| VirTra Competitors | $1.60 billion | $104.56 million | 21.96 |
VirTra's rivals have higher revenue and earnings than VirTra. VirTra is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.
Risk & Volatility
VirTra has a beta of 0.87, meaning that its stock price is 13% less volatile than the S&P 500. Comparatively, VirTra's rivals have a beta of -0.53, meaning that their average stock price is 153% less volatile than the S&P 500.
Profitability
This table compares VirTra and its rivals' net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets |
| VirTra | 9.24% | 8.55% | 5.24% |
| VirTra Competitors | -119.14% | -15.19% | -10.49% |
Summary
VirTra beats its rivals on 8 of the 13 factors compared.
About VirTra
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VirTra, Inc. provides force training simulators and firearms training simulators for law enforcement, military, educational, and commercial markets worldwide. It offers V-300 simulator, a 300 degree wrap-around screen for simulation training; V-180 simulator, a 180 degree screen for smaller spaces or budgets; V-100, a single-screen firearms training simulator system; V-100 MIL, a single-screen small arms training simulator; and V-ST PRO, a realistic single screen firearms shooting and skills training simulator. The company also provides Virtual Interactive Coursework Training Academy, which enables law enforcement agencies to teach, train, test, and sustain departmental training requirements; and Subscription Training Equipment Partnership, a program that allows agencies to utilize VirTra's simulator products, accessories, and V-VICTA interactive coursework on a subscription basis. In addition, it offers V-Author software that allows users to create, edit, and train with content specific to agency's objectives; a range of simulated recoil kits/weapons; Threat-Fire, a return fire device that applies real-world stress on the trainees during simulation training; and TASER, an OC spray and low-light training devices. It sells its simulators and related products through a direct sales force and distribution partners. The company was formerly known as VirTra Systems, Inc. and changed its name to VirTra, Inc. in October 2016. VirTra, Inc. was founded in 1993 and is headquartered in Chandler, Arizona.
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