Vital Farms (NASDAQ:VITL – Get Rating) and Very Good Food (NASDAQ:VGFC – Get Rating) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, institutional ownership, earnings, profitability and valuation.
Institutional and Insider Ownership
63.5% of Vital Farms shares are held by institutional investors. 31.5% of Vital Farms shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
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Valuation & Earnings
This table compares Vital Farms and Very Good Food's gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio |
| Vital Farms | $260.90 million | 1.98 | $2.43 million | ($0.16) | -79.38 |
| Very Good Food | $9.78 million | N/A | -$43.53 million | ($0.30) | -0.50 |
Vital Farms has higher revenue and earnings than Very Good Food. Vital Farms is trading at a lower price-to-earnings ratio than Very Good Food, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Vital Farms and Very Good Food's net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets |
| Vital Farms | -2.09% | -4.15% | -3.28% |
| Very Good Food | -406.44% | -163.04% | -71.29% |
Analyst Recommendations
This is a summary of recent ratings and recommmendations for Vital Farms and Very Good Food, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score |
| Vital Farms | 0 | 3 | 2 | 0 | 2.40 |
| Very Good Food | 0 | 0 | 0 | 0 | N/A |
Vital Farms presently has a consensus target price of $16.30, suggesting a potential upside of 28.35%. Given Vital Farms' higher probable upside, equities analysts clearly believe Vital Farms is more favorable than Very Good Food.
Summary
Vital Farms beats Very Good Food on 10 of the 11 factors compared between the two stocks.
About Vital Farms
(Get Rating)
Vital Farms, Inc., an ethical food company, provides pasture-raised products in the United States. It offers shell eggs, butter, hard-boiled eggs, ghee, liquid whole eggs, and egg bite products. Vital Farms, Inc. was founded in 2007 and is headquartered in Austin, Texas.
About Very Good Food
(Get Rating)
The Very Good Food Company Inc., together with its subsidiaries, designs, develops, produces, distributes, and sells various plant-based cheese, meats, and other food alternatives. The company offers its products through its wholesale and e-commerce stores, and public markets, as well as the Butcher Shop & Restaurant under The Very Good Butchers brand. The company provides plant-based cheese brands comprising Bold Cheddah, a white cheddar style vegan cheese; Cheedah, a medium cheddar style vegan cheese; Dill'ish, a garlic and dill-havarti style vegan cheese; Goud AF, a smoky gouda style vegan cheese; and Pepper Jack, a monterey jack style vegan cheese. It also offers plant-based meat products comprising a line of sausages, steaks, burgers, and meatballs that is gluten-free, soy-free, and Non-GMO verified under Butcher's Select and The Very Good Butchers brands. The company distributes and sells its products in 10 provinces and three territories in Canada and 50 states in the United States through eCommerce, wholesale, and company owned butcher shops and restaurants operated under Victoria Flagship Store name located in Victoria, Canada. The company was formerly known as The Very Good Butchers Inc. and changed its name to The Very Good Food Company Inc. in October 2019. The Very Good Food Company Inc. was incorporated in 2016 and is headquartered in Vancouver, Canada.
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