Beasley Broadcast Group (NASDAQ:BBGI – Get Rating) and iHeartMedia (NASDAQ:IHRT – Get Rating) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, profitability, valuation, dividends and risk.
Risk and Volatility
Beasley Broadcast Group has a beta of 1.18, suggesting that its share price is 18% more volatile than the S&P 500. Comparatively, iHeartMedia has a beta of 1.76, suggesting that its share price is 76% more volatile than the S&P 500.
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Earnings and Valuation
This table compares Beasley Broadcast Group and iHeartMedia's top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio |
| Beasley Broadcast Group | $241.43 million | 0.15 | -$1.41 million | ($0.31) | -3.94 |
| iHeartMedia | $3.56 billion | 0.35 | -$159.20 million | $0.55 | 16.11 |
Beasley Broadcast Group has higher earnings, but lower revenue than iHeartMedia. Beasley Broadcast Group is trading at a lower price-to-earnings ratio than iHeartMedia, indicating that it is currently the more affordable of the two stocks.
Institutional and Insider Ownership
12.3% of Beasley Broadcast Group shares are owned by institutional investors. Comparatively, 80.2% of iHeartMedia shares are owned by institutional investors. 54.3% of Beasley Broadcast Group shares are owned by insiders. Comparatively, 2.9% of iHeartMedia shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Analyst Ratings
This is a summary of current ratings and target prices for Beasley Broadcast Group and iHeartMedia, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score |
| Beasley Broadcast Group | 0 | 0 | 0 | 0 | N/A |
| iHeartMedia | 1 | 4 | 1 | 0 | 2.00 |
iHeartMedia has a consensus price target of $15.50, suggesting a potential upside of 74.94%. Given iHeartMedia's higher possible upside, analysts plainly believe iHeartMedia is more favorable than Beasley Broadcast Group.
Profitability
This table compares Beasley Broadcast Group and iHeartMedia's net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets |
| Beasley Broadcast Group | -3.63% | -3.47% | -1.17% |
| iHeartMedia | 2.13% | 10.61% | 1.05% |
Summary
iHeartMedia beats Beasley Broadcast Group on 11 of the 13 factors compared between the two stocks.
About Beasley Broadcast Group
(Get Rating)
Beasley Broadcast Group, Inc., a multi-platform media company, owns and operates radio stations in the United States. It also operates Houston Outlaws, an esports team that competes in the Overwatch League. The company was founded in 1961 and is headquartered in Naples, Florida.
About iHeartMedia
(Get Rating)
iHeartMedia, Inc. operates as a media and entertainment company worldwide. It operates through three segments: Multiplatform Group, Digital Audio Group, and Audio & Media Services Group. The Multiplatform Group segment offers broadcast radio stations, sponsorship, and live and virtual events; and operates Premiere Networks, a national radio network that produces, distributes, or represents approximately 120 syndicated radio programs and services to approximately 6,400 radio station affiliates. It also delivers real-time traffic flow and incident information, and weather updates, sports, and news through approximately 2,100 radio stations and 170 television affiliates, and Internet and mobile partnerships. As of December 31, 2021, this segment owned 863 radio stations, which included 249 AM and 614 FM radio stations. The Digital Audio Group segment provides podcasting, digital sites, newsletters, digital services, and programs; and iHeartRadio, a mobile app and web-based service for radio stations, digital-only stations, custom artist stations, and podcasts. The Audio and Media Services Group segment engages in the media representation business. This segment also provides cloud and on-premises broadcast software, such as radio and television automation, music scheduling, newsroom automation, advertising sales management, disaster recovery solutions; and real-time audio recognition technology to approximately 10,000 radio and television stations, cable channels, record labels, advertisers, and agencies, as well as media streaming and research services. The company was formerly known as CC Media Holdings, Inc. and changed its name to iHeartMedia, Inc. in September 2014. iHeartMedia, Inc. is headquartered in San Antonio, Texas.
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