The global licensed sports merchandise market is fragmented due to the presence of several leading global, regional, local, and domestic vendors. Vendors follow some criticality of inputs, including R&D, technology, labor, and brand, to compete in the market. Market players compete for price, quality, brand, and variety. They also follow different strategies to increase their market share. The acquisition of new brands will provide an opportunity for leading players to maintain their dominance in the market during the forecast period.
Design and material innovations leading to product premiumization have been instrumental in driving the growth of the market. However, increasing competition from unorganized sectors might hamper the market growth. Competitors have to focus on differentiating their product offerings with unique value propositions to strengthen their foothold in the market. Market vendors also have to leverage the existing growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. adidas AG, ANTA Sports Products Ltd., Boardriders Inc., Columbia Sportswear Co., DICKS Sporting Goods Inc., eBay Inc., Fanatics Inc., Frasers Group plc, G III Apparel Group Ltd., Hanesbrands Inc., hummel AS, Li Ning Co. Ltd., New Era Cap Co. Inc., Nike Inc, PRADA Group, PUMA SE, Ralph Lauren Corp., Rawlings Sporting Goods Co. Inc., Under Armour Inc., and VF Corp. are identified as some of the major market participants. Request Sample Report Here
The global licensed sports merchandise market is segmented as below:
- Product
- Apparel and Footwear
- Accessories and Gifts
- Toys and Games
- Others
The apparel and footwear segment accounted for the maximum market share in 2021. The high growth of this segment can be attributed to the steady rise in the demand for sports footwear.
By end-user, the market growth in the men's segment will be significant over the forecast period. The increasing demand for smart footwear among men is driving the growth of the segment. The high spending power of the customers in developed countries and the introduction of multiple global brands in developing countries, such as India, are also contributing to the growth of the segment.
The offline distribution channel will account for maximum sales in the market during the forecast period.
- Geography
- North America
- Europe
- APAC
- South America
- The Middle East and Africa
North America will emerge as the key market for licensed sports merchandise, occupying 35% of the global market share. The presence of a well-developed sports industry and the increasing participation of people in sports activities are driving the growth of the regional market. The growing demand for customized sports products is also fueling the growth of the licensed sports merchandise market in North America.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. View Sample Report Here
Licensed Sports Merchandise Market 2022-2026: Key Highlights
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will assist licensed sports merchandise market growth during the next five years
- Estimation of the licensed sports merchandise market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the licensed sports merchandise market
- Analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of licensed sports merchandise market vendors
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Licensed Sports Merchandise Market Scope |
Report Coverage | Details |
Page number | 120 |
Base year | 2021 |
Forecast period | 2022-2026 |
Growth momentum & CAGR | Accelerate at a CAGR of 4.02% |
Market growth 2022-2026 | USD 6.11 billion |
Market structure | Fragmented |
YoY growth (%) | 3.14 |
Regional analysis | North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution | North America at 35% |
Key consumer countries | US, Canada, China, Japan, Germany, and UK |
Competitive landscape | Leading companies, competitive strategies, consumer engagement scope |
Companies profiled | adidas AG, ANTA Sports Products Ltd., Boardriders Inc., Columbia Sportswear Co., DICKS Sporting Goods Inc., eBay Inc., Fanatics Inc., Frasers Group plc, G III Apparel Group Ltd., Hanesbrands Inc., hummel AS, Li Ning Co. Ltd., New Era Cap Co. Inc., Nike Inc, PRADA Group, PUMA SE, Ralph Lauren Corp., Rawlings Sporting Goods Co. Inc., Under Armour Inc., and VF Corp. |
Market Dynamics | Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents:
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 07: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 08: Executive Summary – Chart on Incremental Growth
- Exhibit 09: Executive Summary – Data Table on Incremental Growth
- Exhibit 10: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 11: Parent market
- Exhibit 12: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 13: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 14: Market segments
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 15: Chart on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 16: Data Table on Global - Market size and forecast 2021-2026 ($ million)
- Exhibit 17: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 18: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 19: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 20: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 21: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 22: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 23: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 24: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 25: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 26: Chart on Product - Market share 2021-2026 (%)
- Exhibit 27: Data Table on Product - Market share 2021-2026 (%)
- 5.2 Comparison by Product
- Exhibit 28: Chart on Comparison by Product
- Exhibit 29: Data Table on Comparison by Product
- 5.3 Apparel and footwear - Market size and forecast 2021-2026
- Exhibit 30: Chart on Apparel and footwear - Market size and forecast 2021-2026 ($ million)
- Exhibit 31: Data Table on Apparel and footwear - Market size and forecast 2021-2026 ($ million)
- Exhibit 32: Chart on Apparel and footwear - Year-over-year growth 2021-2026 (%)
- Exhibit 33: Data Table on Apparel and footwear - Year-over-year growth 2021-2026 (%)
- 5.4 Accessories and gifts - Market size and forecast 2021-2026
- Exhibit 34: Chart on Accessories and gifts - Market size and forecast 2021-2026 ($ million)
- Exhibit 35: Data Table on Accessories and gifts - Market size and forecast 2021-2026 ($ million)
- Exhibit 36: Chart on Accessories and gifts - Year-over-year growth 2021-2026 (%)
- Exhibit 37: Data Table on Accessories and gifts - Year-over-year growth 2021-2026 (%)
- 5.5 Toys and games - Market size and forecast 2021-2026
- Exhibit 38: Chart on Toys and games - Market size and forecast 2021-2026 ($ million)
- Exhibit 39: Data Table on Toys and games - Market size and forecast 2021-2026 ($ million)
- Exhibit 40: Chart on Toys and games - Year-over-year growth 2021-2026 (%)
- Exhibit 41: Data Table on Toys and games - Year-over-year growth 2021-2026 (%)
- 5.6 Others - Market size and forecast 2021-2026
- Exhibit 42: Chart on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 43: Data Table on Others - Market size and forecast 2021-2026 ($ million)
- Exhibit 44: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on Others - Year-over-year growth 2021-2026 (%)
- 5.7 Market opportunity by Product
- Exhibit 46: Market opportunity by Product ($ million)
6 Market Segmentation by End-user
- 6.1 Market segments
- Exhibit 47: Chart on End-user - Market share 2021-2026 (%)
- Exhibit 48: Data Table on End-user - Market share 2021-2026 (%)
- 6.2 Comparison by End-user
- Exhibit 49: Chart on Comparison by End-user
- Exhibit 50: Data Table on Comparison by End-user
- 6.3 Men - Market size and forecast 2021-2026
- Exhibit 51: Chart on Men - Market size and forecast 2021-2026 ($ million)
- Exhibit 52: Data Table on Men - Market size and forecast 2021-2026 ($ million)
- Exhibit 53: Chart on Men - Year-over-year growth 2021-2026 (%)
- Exhibit 54: Data Table on Men - Year-over-year growth 2021-2026 (%)
- 6.4 Women - Market size and forecast 2021-2026
- Exhibit 55: Chart on Women - Market size and forecast 2021-2026 ($ million)
- Exhibit 56: Data Table on Women - Market size and forecast 2021-2026 ($ million)
- Exhibit 57: Chart on Women - Year-over-year growth 2021-2026 (%)
- Exhibit 58: Data Table on Women - Year-over-year growth 2021-2026 (%)
- 6.5 Children - Market size and forecast 2021-2026
- Exhibit 59: Chart on Children - Market size and forecast 2021-2026 ($ million)
- Exhibit 60: Data Table on Children - Market size and forecast 2021-2026 ($ million)
- Exhibit 61: Chart on Children - Year-over-year growth 2021-2026 (%)
- Exhibit 62: Data Table on Children - Year-over-year growth 2021-2026 (%)
- 6.6 Market opportunity by End-user
- Exhibit 63: Market opportunity by End-user ($ million)
7 Market Segmentation by Distribution Channel
- 7.1 Market segments
- Exhibit 64: Chart on Distribution Channel - Market share 2021-2026 (%)
- Exhibit 65: Data Table on Distribution Channel - Market share 2021-2026 (%)
- 7.2 Comparison by Distribution Channel
- Exhibit 66: Chart on Comparison by Distribution Channel
- Exhibit 67: Data Table on Comparison by Distribution Channel
- 7.3 Offline - Market size and forecast 2021-2026
- Exhibit 68: Chart on Offline - Market size and forecast 2021-2026 ($ million)
- Exhibit 69: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
- Exhibit 70: Chart on Offline - Year-over-year growth 2021-2026 (%)
- Exhibit 71: Data Table on Offline - Year-over-year growth 2021-2026 (%)
- 7.4 Online - Market size and forecast 2021-2026
- Exhibit 72: Chart on Online - Market size and forecast 2021-2026 ($ million)
- Exhibit 73: Data Table on Online - Market size and forecast 2021-2026 ($ million)
- Exhibit 74: Chart on Online - Year-over-year growth 2021-2026 (%)
- Exhibit 75: Data Table on Online - Year-over-year growth 2021-2026 (%)
- 7.5 Market opportunity by Distribution Channel
- Exhibit 76: Market opportunity by Distribution Channel ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 78: Chart on Market share by geography 2021-2026 (%)
- Exhibit 79: Data Table on Market share by geography 2021-2026 (%)
- 9.2 Geographic comparison
- Exhibit 80: Chart on Geographic comparison
- Exhibit 81: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2021-2026
- Exhibit 82: Chart on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 83: Data Table on North America - Market size and forecast 2021-2026 ($ million)
- Exhibit 84: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 9.4 Europe - Market size and forecast 2021-2026
- Exhibit 86: Chart on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 87: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
- Exhibit 88: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 89: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 9.5 APAC - Market size and forecast 2021-2026
- Exhibit 90: Chart on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 91: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
- Exhibit 92: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 93: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 9.6 South America - Market size and forecast 2021-2026
- Exhibit 94: Chart on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 95: Data Table on South America - Market size and forecast 2021-2026 ($ million)
- Exhibit 96: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 97: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 9.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 98: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 99: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
- Exhibit 100: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 101: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 9.8 US - Market size and forecast 2021-2026
- Exhibit 102: Chart on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 103: Data Table on US - Market size and forecast 2021-2026 ($ million)
- Exhibit 104: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 105: Data Table on US - Year-over-year growth 2021-2026 (%)
- 9.9 China - Market size and forecast 2021-2026
- Exhibit 106: Chart on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 107: Data Table on China - Market size and forecast 2021-2026 ($ million)
- Exhibit 108: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 109: Data Table on China - Year-over-year growth 2021-2026 (%)
- 9.10 Germany - Market size and forecast 2021-2026
- Exhibit 110: Chart on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 111: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
- Exhibit 112: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 113: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 9.11 UK - Market size and forecast 2021-2026
- Exhibit 114: Chart on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 115: Data Table on UK - Market size and forecast 2021-2026 ($ million)
- Exhibit 116: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 117: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 9.12 Japan - Market size and forecast 2021-2026
- Exhibit 118: Chart on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 119: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
- Exhibit 120: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 121: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 9.13 Canada - Market size and forecast 2021-2026
- Exhibit 122: Chart on Canada - Market size and forecast 2021-2026 ($ million)
- Exhibit 123: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
- Exhibit 124: Chart on Canada - Year-over-year growth 2021-2026 (%)
- Exhibit 125: Data Table on Canada - Year-over-year growth 2021-2026 (%)
- 9.14 Market opportunity by geography
- Exhibit 126: Market opportunity by geography ($ million)
10 Drivers, Challenges, and Trends
- 10.3 Impact of drivers and challenges
- Exhibit 127: Impact of drivers and challenges in 2021 and 2026
11 Vendor Landscape
- 11.2 Vendor landscape
- Exhibit 128: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 129: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 130: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 131: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 132: Matrix on vendor position and classification
- 12.3 adidas AG
- Exhibit 133: adidas AG - Overview
- Exhibit 134: adidas AG - Business segments
- Exhibit 135: adidas AG - Key news
- Exhibit 136: adidas AG - Key offerings
- Exhibit 137: adidas AG - Segment focus
- 12.4 ANTA Sports Products Ltd.
- Exhibit 138: ANTA Sports Products Ltd. - Overview
- Exhibit 139: ANTA Sports Products Ltd. - Business segments
- Exhibit 140: ANTA Sports Products Ltd. - Key news
- Exhibit 141: ANTA Sports Products Ltd. - Key offerings
- Exhibit 142: ANTA Sports Products Ltd. - Segment focus
- 12.5 Boardriders Inc.
- Exhibit 143: Boardriders Inc. - Overview
- Exhibit 144: Boardriders Inc. - Product / Service
- Exhibit 145: Boardriders Inc. - Key offerings
- 12.6 Columbia Sportswear Co.
- Exhibit 146: Columbia Sportswear Co. - Overview
- Exhibit 147: Columbia Sportswear Co. - Business segments
- Exhibit 148: Columbia Sportswear Co. - Key news
- Exhibit 149: Columbia Sportswear Co. - Key offerings
- Exhibit 150: Columbia Sportswear Co. - Segment focus
- 12.7 DICKS Sporting Goods Inc.
- Exhibit 151: DICKS Sporting Goods Inc. - Overview
- Exhibit 152: DICKS Sporting Goods Inc. - Product / Service
- Exhibit 153: DICKS Sporting Goods Inc. - Key offerings
- 12.8 eBay Inc.
- Exhibit 154: eBay Inc. - Overview
- Exhibit 155: eBay Inc. - Business segments
- Exhibit 156: eBay Inc. - Key news
- Exhibit 157: eBay Inc. - Key offerings
- Exhibit 158: eBay Inc. - Segment focus
- 12.9 Fanatics Inc.
- Exhibit 159: Fanatics Inc. - Overview
- Exhibit 160: Fanatics Inc. - Product / Service
- Exhibit 161: Fanatics Inc. - Key offerings
- 12.10 G III Apparel Group Ltd.
- Exhibit 162: G III Apparel Group Ltd. - Overview
- Exhibit 163: G III Apparel Group Ltd. - Product / Service
- Exhibit 164: G III Apparel Group Ltd. - Key offerings
- 12.11 Hanesbrands Inc.
- Exhibit 165: Hanesbrands Inc. - Overview
- Exhibit 166: Hanesbrands Inc. - Business segments
- Exhibit 167: Hanesbrands Inc. - Key offerings
- Exhibit 168: Hanesbrands Inc. - Segment focus
- 12.12 Li Ning Co. Ltd.
- Exhibit 169: Li Ning Co. Ltd. - Overview
- Exhibit 170: Li Ning Co. Ltd. - Product / Service
- Exhibit 171: Li Ning Co. Ltd. - Key offerings
13 Appendix
- 13.2 Inclusions and exclusions checklist
- Exhibit 172: Inclusions checklist
- Exhibit 173: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 174: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 175: Research methodology
- Exhibit 176: Validation techniques employed for market sizing
- Exhibit 177: Information sources
- 13.5 List of abbreviations
- Exhibit 178: List of abbreviations
- raw material prices: In recent times, key manufacturers have been experiencing fluctuations in their profit margins due to the fluctuating prices of raw materials. For instance, the prices of synthetic fibers, such as Spandex (also known as Lycra or elastane in different regions), keep fluctuating. Besides, the unavailability of high-quality polyester fibers is increasing their prices. Subsequently, such volatility results in the high prices of apparel made using these raw materials. The continuous change in the profit margins of market competitors due to the volatility of raw material prices acts as a major challenge for the growth of the global apparel, accessories, and luxury goods market. The lag between cost fluctuations and the ability of market competitors to increase product prices can negatively impact the profit margins of vendors. The fluctuations in the prices of raw materials make manufacturers unable to anticipate their investments or control costs. Moreover, cost-driven end-users prefer reasonably priced apparel rather than investing heavily in global brands, which reduces the sales potential and revenue of competitors.
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