Allbirds ($Allbirds(BIRD.US)$) is a New Zealand - American company, started by Tim Brown and Joey Zwillinger, with the mission to keep its products simple in design, comfortable to wear and made from nature's materials. Allbirds ($Allbirds(BIRD.US)$) believe in shifting farming practices by growing wool without fertilizers and pesticides, replacing petroleum-based materials with natural ones like sugarcane, and using clean energy powered by the sun. However, Allbirds will be facing heavy competition from competitors such as Nike ($耐克(NKE.US)$), Adidas ($阿迪達斯(ADR)(ADDYY.US)$), Puma ($PUMA SE UNSPON ADR EACH REP 0.1 ORD SHS(PUMSY.US)$), Skechers ($斯凱奇(SKX.US)$) and many more. Therefore continuous innovation to its products will be critical to its survival.
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