2022 is a year full of variables in the beauty market. 1. Epidemic + consumption off-season National Bureau of Statistics January-November total cosmetics retail sales of 365.2 billion yuan, down 3.1% year-on-year, August-November is a continuous negative growth. Two landmark events in the year's first half, the ebb of beauty collection stores and the cold of 618, foreshadowed the standard pressure at...
The "Carbon Reduction Friendly Action" plan aims to build and improve the carbon reduction capacity of enterprises, cultivate and enhance the carbon reduction mentality of consumers, and improve the efficiency and innovation of carbon reduction in the consumption field through practical exploration. At the same time, the brands also jointly released the Carbon Reduction Friendly Action Guide, focusing on thre...
$歐萊雅(ADR)(LRLCY.US)$L 'Oreal hair line's new golden hair film, the main marketing concept is golden peptide + essential oil, in marketing communication also let the blogger emphasized the golden peptide and essential oil + repair damaged hair + cheap bowl these several core words. From the marketing of this single product, it can be seen that L 'Oreal's strategy is to make the new product into a large single product, and the marketing budget for the new product is very sufficient, focusing on the actress and a large number of bloggers to achieve high exposure on the whole network.
歐萊雅(ADR)股票討論區
1. $亞馬遜(AMZN.US)$ 55%
2. SHEIN 12%
3. $耐克(NKE.US)$ 6%
Top Clothing Brands:
1. $耐克(NKE.US)$ 34%
2. $美鷹服飾(AEO.US)$ 6%
3. $Lululemon Athletica(LULU.US)$ 5%
Top Cosmetics Brands:
1. $e.l.f. Beauty(ELF.US)$ 38%
2. Rare Beauty 9%
3. Maybelline $歐萊雅(ADR)(LRLCY.US)$ 6%
More 🔽
1. Epidemic + consumption off-season
National Bureau of Statistics January-November total cosmetics retail sales of 365.2 billion yuan, down 3.1% year-on-year, August-November is a continuous negative growth.
Two landmark events in the year's first half, the ebb of beauty collection stores and the cold of 618, foreshadowed the standard pressure at...
At the same time, the brands also jointly released the Carbon Reduction Friendly Action Guide, focusing on thre...
Friday February 18, 2022
$貝殼(BEKE.US)$ $康耐視(CGNX.US)$ $Fastly(FSLY.US)$ $麥斯莫醫療(MASI.US)$ $馬拉松石油(MRO.US)$ $歐萊雅(ADR)(LRLCY.US)$ $聲網(API.US)$ $Roku Inc(ROKU.US)$
From the marketing of this single product, it can be seen that L 'Oreal's strategy is to make the new product into a large single product, and the marketing budget for the new product is very sufficient, focusing on the actress and a large number of bloggers to achieve high exposure on the whole network.
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