Hollister Biosciences Rebrands To Yourway Cannabis Brands, Revamps Business
Hollister Biosciences Rebrands To Yourway Cannabis Brands, Revamps Business
Hollister Biosciences Inc. (CSE:HOLL) (OTC:HSTRF) (FRANKFURT: HOB) launched its previously announced rebrand to YourWay Cannabis Brands Inc. on Tuesday.
Hollister Biosciences Inc (CSE: HOLL)（場外交易代碼:HSTRF）（法蘭克福：HOB）推出了先前宣佈的產品 週二重命名爲 YourWay Cannabis Brands
The Vancouver-based company with operations in California and Arizona completed an extensive rebranding to align with its strategic corporate transformation and renewed corporate vision.
這家總部位於溫哥華的公司，業務遍及加利福尼亞州和亞利桑那州完成了廣泛的品牌重塑，以配合其戰略企業轉型和全新的企業願景。
In addition, the company's shares will start trading on the Canadian Securities Exchange under the symbol "YOUR" on Thursday, Dec. 16.
此外，該公司的 股票將於12月16日星期四在加拿大證券交易所開始交易，代碼爲 “YOUR”。
The update is tied directly to the company's revamped strategic commitment to creating intuitive brands, releasing thoughtful products and working intentionally to create a 'House of Brands' that caters to every moment in a consumer's life.
此次更新與該公司修改後的戰略承諾直接相關，即創建直觀的品牌，發佈周到的產品，並有意創建滿足消費者生活中每一刻的 “品牌之屋”。
YourWay Cannabis Brands was built with one simple driving principle in mind - to keep the consumers' needs and wants center-stage with every decision they make, the company explained.
YourWay 大麻品牌 該公司解釋說，其構建時考慮了一個簡單的驅動原則——將消費者的需求和願望放在他們做出的每一個決策的中心位置。
Jake Cohen, CEO of YourWay, said that the company's focus is to "provide the consumer with the right brands and the right products for every occasion so they can maximize the quality of their experience each time they interact with the product."
首席執行官傑克·科恩 YourWay 的，說過 公司的重點是 “爲消費者提供適合各種場合的品牌和合適的產品，這樣他們每次與產品互動時都能最大限度地提高體驗質量。”
Cohen continued. "As a pioneer in the industry, I've experienced a magnitude of evolution over the past few years," he said. "From watching brands that seemingly hatched overnight flood the market to seeing companies attempt differentiation through product innovation. The one thing that has been missing is an organization committed to truly putting the consumer and their cannabis needs first."
科恩繼續說。他說：“作爲該行業的先驅，在過去的幾年中，我經歷了巨大的演變。”“從看似一夜之間孵化的品牌湧入市場，到看到公司試圖通過產品創新實現差異化。缺少的一件事是，一個致力於真正將消費者及其大麻需求放在首位的組織。”
YourWay leadership has said the company intends to take the industry by storm, with a strong balance sheet and refined strategy for success.
YourWay領導層表示，該公司打算憑藉強勁的資產負債表和完善的成功戰略，席捲整個行業。
"We believe the next big cannabis breakthrough won't only come from the pursuit of the highest potencies, new strains, or product innovation, but through creating powerful brands that consumers feel connected to," Chris Lund, the company's chief commercial officer said.
“我們相信，大麻的下一個重大突破不僅來自對最高效力、新菌株或產品創新的追求，還來自於創建消費者感到與之聯繫的強大品牌，” 公司首席商務官克里斯·隆德說過。
More recent news from Hollister:
來自 Hollister 的更多最新消息:
- Hollister Biosciences Reports 300% YoY Increase In Cash Balance As Stock Plunges After Q3 Earnings
- Hollister Biosciences Stock Down Slightly On $17.6M Q2 2021 Revenue Report, $3.2M Of Adjusted EBITDA
- Hollister Biosciences Q1 2021 Revenue Up By 97% QoQ, Full-Year Revenue Spikes 2960% YoY
- Hollister Biosciences報告稱，由於股票在第三季度業績後暴跌，現金餘額同比增長300％
- Hollister Biosciences的股票在2021年第二季度收入報告中小幅下跌1760萬美元，調整後的息稅折舊攤銷前利潤爲320萬美元
- Hollister Biosciences 2021 年第一季度收入環比增長 97%，全年收入同比增長 2960%
HSTRF Price Action
HSTRF 價格走勢
Hollister's shares traded 1.82% lower at $0.135 per share at the time of writing on Tuesday.
在週二撰寫本文時，霍利斯特的股價下跌了1.82％，至每股0.135美元。
Photo: Courtesy of Scott Graham on Unsplash
照片：由 Unsplash 上的斯科特·格雷厄姆提供