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Ferrari Hires Former Apple Designer Jony Ive Ahead of Electric Push
Ferrari Hires Former Apple Designer Jony Ive Ahead of Electric Push
DJ Ferrari Hires Former Apple Designer Jony Ive Ahead of Electric Push
By Katie Deighton
Ferrari NV hired Apple Inc.'s former design chief Jony Ive as it readies its debut into full electric vehicles.
Mr. Ive's design company LoveFrom Inc., which he formed in 2019 alongside industrial designer Marc Newson, will work with Ferrari and its largest shareholder, Netherlands-based Exor NV on a number of projects, the companies said Monday.
Exor is the holding company controlled by Italy's Agnelli family that also holds stakes in Stellantis -- of which Chrysler and Fiat are part of -- and the Italian soccer team Juventus F.C.
Ferrari declined to reveal the specifics of the collaboration, but said it sees potential in working with LoveFrom across the whole range of its business. Alongside its legacy production of its engine-powered cars, the company sells clothes, watches and other apparel.
Ferrari said in April that its first battery-powered vehicle would hit showrooms in 2025.
LoveFrom is set to work with Exor on other projects outside of the Ferrari brand. John Elkann, chairman and chief executive of Exor, and chairman of Ferrari, said the holding company had started talks with LoveFrom's founders soon after they formed the design firm.
"Ferrari represents a first, exciting chance to do great things together as we build our future," Mr. Elkann said in a statement.
Luxury car makers and auto giants are expected to drive more than a dozen electric models into U.S. showrooms this year, competing for drivers alongside stand-alone EV startups such as Lucid Motors Inc. and Rivian Automotive LLC, as well as electric flagbearer Tesla Inc.
Meanwhile Apple, Mr. Ive's former employer, is said to also be exploring a move into automotive as the industry and its customers embrace electrification. Ford Motor Co. earlier this month hired Apple vice president Doug Field, who was reported to play a critical role in the tech company's automotive ventures.
Mr. Ive assumed leadership of Apple's design team in 1996. He spearheaded the 2015 launch of the Apple Watch, and worked on the company's new headquarters which opened in 2017.
Write to Katie Deighton at katie.deighton@wsj.com
(END) Dow Jones Newswires
September 27, 2021 19:44 ET (23:44 GMT)
Copyright (c) 2021 Dow Jones & Company, Inc.
DJ Ferrari Hires Former Apple Designer Jony Ive Ahead of Electric Push
DJ法拉利在電動推動之前聘請前蘋果設計師喬尼·艾夫
By Katie Deighton
作者：凱蒂·戴頓(Katie Deighton)
Ferrari NV hired Apple Inc.'s former design chief Jony Ive as it readies its debut into full electric vehicles.
法拉利汽車公司(Ferrari NV)聘請了蘋果，該公司前設計總監喬尼·艾夫(Jony Ive)正在為全電動汽車的首次亮相做準備。
Mr. Ive's design company LoveFrom Inc., which he formed in 2019 alongside industrial designer Marc Newson, will work with Ferrari and its largest shareholder, Netherlands-based Exor NV on a number of projects, the companies said Monday.
艾夫與工業設計師馬克·紐森(Marc Newson)於2019年共同創立的設計公司LoveFrom Inc.週一表示，該公司將與法拉利及其最大股東、總部位於荷蘭的Exor NV在多個項目上展開合作。
Exor is the holding company controlled by Italy's Agnelli family that also holds stakes in Stellantis -- of which Chrysler and Fiat are part of -- and the Italian soccer team Juventus F.C.
Exor是由意大利Agnelli家族控制的控股公司，該家族還持有Stellantis(克萊斯勒和菲亞特是Stellantis的一部分)以及意大利足球隊尤文圖斯(Juventus F.C.)的股份。
Ferrari declined to reveal the specifics of the collaboration, but said it sees potential in working with LoveFrom across the whole range of its business. Alongside its legacy production of its engine-powered cars, the company sells clothes, watches and other apparel.
法拉利拒絕透露合作的細節，但表示看到了與LoveFrom在整個業務範圍內合作的潛力。除了傳統的發動機驅動汽車生產外，該公司還銷售服裝、手錶和其他服裝。
Ferrari said in April that its first battery-powered vehicle would hit showrooms in 2025.
法拉利在4月份表示，其第一款電池驅動的汽車將於2025年進入展廳。
LoveFrom is set to work with Exor on other projects outside of the Ferrari brand. John Elkann, chairman and chief executive of Exor, and chairman of Ferrari, said the holding company had started talks with LoveFrom's founders soon after they formed the design firm.
LoveFrom將在法拉利品牌以外的其他項目上與Exor合作。Exor董事長兼首席執行官、法拉利(Ferrari)董事長約翰·埃爾坎(John Elkann)表示，控股公司在LoveFrom創始人成立設計公司後不久就開始與他們進行談判。
"Ferrari represents a first, exciting chance to do great things together as we build our future," Mr. Elkann said in a statement.
埃爾坎在一份聲明中説，“在我們建設未來的過程中，法拉利代表着第一次令人興奮的機會，讓我們一起做偉大的事情。”
Luxury car makers and auto giants are expected to drive more than a dozen electric models into U.S. showrooms this year, competing for drivers alongside stand-alone EV startups such as Lucid Motors Inc. and Rivian Automotive LLC, as well as electric flagbearer Tesla Inc.
預計豪華汽車製造商和汽車巨頭今年將推出十幾款電動車型進入美國展廳，與Lucid Motors Inc.和Rivian Automotive LLC等獨立的電動汽車初創企業以及電動旗艦企業特斯拉(Tesla Inc.)爭奪司機。
Meanwhile Apple, Mr. Ive's former employer, is said to also be exploring a move into automotive as the industry and its customers embrace electrification. Ford Motor Co. earlier this month hired Apple vice president Doug Field, who was reported to play a critical role in the tech company's automotive ventures.
與此同時，據説艾夫的前僱主蘋果(Apple)也在探索進軍汽車業，因為汽車業及其客户正在接受電氣化。福特汽車公司(Ford Motor Co.)本月早些時候聘請了蘋果副總裁道格·菲爾德(Doug Field)，據報道，菲爾德在這家科技公司的汽車合資企業中發揮了關鍵作用。
Mr. Ive assumed leadership of Apple's design team in 1996. He spearheaded the 2015 launch of the Apple Watch, and worked on the company's new headquarters which opened in 2017.
艾夫於1996年開始領導蘋果的設計團隊。他帶頭於2015年推出了Apple Watch，並參與了公司於2017年開放的新總部的工作。
Write to Katie Deighton at katie.deighton@wsj.com
寫信給凱蒂·戴頓，電子郵件：katie.deighton@wsj.com
(END) Dow Jones Newswires
(完)道瓊通訊社
September 27, 2021 19:44 ET (23:44 GMT)
2021年9月27日美國東部時間19：44(格林尼治標準時間23：44)
Copyright (c) 2021 Dow Jones & Company, Inc.
版權所有(C)2021年道瓊斯公司
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moomoo是Moomoo Technologies Inc.公司提供的金融資訊和交易應用程式。
在美國，moomoo上的投資產品和服務由Moomoo Financial Inc.提供，一家受美國證券交易委員會（SEC）監管的持牌主體。 Moomoo Financial Inc.是金融業監管局（FINRA）和證券投資者保護公司（SIPC）的成員。
在新加坡，moomoo上的投資產品和服務是通過Moomoo Financial Singapore Pte. Ltd.提供，該公司受新加坡金融管理局（MAS）監管(牌照號碼︰CMS101000) ，持有資本市場服務牌照 (CMS) ，持有財務顧問豁免（Exempt Financial Adviser）資質。本內容未經新加坡金融管理局的審查。
在澳大利亞，moomoo上的金融產品和服務是通過Futu Securities (Australia) Ltd提供，該公司是受澳大利亞證券和投資委員會(ASIC)監管的澳大利亞金融服務許可機構（AFSL No. 224663）。請閱讀並理解我們的《金融服務指南》、《條款與條件》、《隱私政策》和其他披露文件，這些文件可在我們的網站 https://www.moomoo.com/au中獲取。
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