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Sweet Earth Holdings CEO: Align Your Products With Key CBD Leaders, Especially If They're In California
Sweet Earth Holdings CEO: Align Your Products With Key CBD Leaders, Especially If They're In California
Peter Espig, CEO of Sweet Earth (CSE:SE) (FSE: 1KZ1) (OTCQB:SEHCF) products, refers to himself as a “weekend warrior” who very much appreciates the brand’s medical benefits of CBD, CBN and CBG, the cannabinoids secreted within the resinous parts of the cannabis plant.
Sweet Earth is a vertically integrated "farm to shelf" hemp grower with grows in Applegate and Medford, Oregon. These maintain a full line of hemp and CBD products for the U.S. and global market. In July 2021, the company announced that its sales were growing both online and in retail shops.
Also recently, Sweet Earth representatives, including spokesperson and CFL/NFL Hall of Fame quarterback Warren Moon, appeared on Kathy Ireland's Health and Wellness Show, which is always a positive sales booster.
What makes Sweet Earth’s CBD products different or better than the myriad brands already in the marketplace?
From a business point of view, in addition to the farm and harvesting expertise, the company chose its allies with care, Espig explained.
“We quickly aligned ourselves with key leaders within our targeted products. For example, rather than research how to make our industry-leading hydration cream, we teamed with a top West-Coast based spa product provider. This allowed us to leverage their 20 plus years spa experience with our CBD expertise,” Espig told Benzinga. “We recognize that we don’t need to play every instrument, but that every orchestra needs an effective conductor.”
Sweet Earth, which went public in May 2020, wisely chose Espig as CEO, he assumes because of his public market experience, thus allowing the team to focus on business execution while he focuses on public market initiatives. Espig is also CEO and director of Nicola Mining Inc. (TSXV:NIM) (FSE: HLI).
It also helps to have positive scientific feedback.
The company undertook a series of bioavailability studies and product development with NAVCO Pharmaceuticals Limited, a laboratory in Ontario. The study, "Skin Redeemability for Body Creams" tested the bioavailability, safety and efficacy of Sweet Earth’s lotions by better understanding permeability.
“We base our products on research and, more than our peers, spend a lot of time understanding efficacy and bioavailability of product based on micro/molecular properties and ingredient combinations,” Espig said, adding that the company will soon be publishing a significant research paper highlighting the superior penetration of Sweet Earth's product vs peers and the impact of various nano-attributes of the CBD on efficacy.
Espig stressed that the industry needs science-based consistency at every level of product development.
“Although there is a significant amount of research on CBD and its positive effects, it is at the university/research institute level. Generally, most CBD product producers are akin to bakers, in that they combine acceptable ingredients, without really understanding product bioavailability and ingredient-specific efficacy,” he concluded.
Photo: Courtesy of Sweet Earth
Encuentra nuestro contenido en Español en El Planteo:
- Cómo Empresas Canadienses de Cannabis Pueden Cotizar en NYSE y NASDAQ, Segun el CEO de HEXO
- Cómo Avanzó la Representación de lxs Consumidores de Marihuana en las Películas
Peter Espig, CEO of Sweet Earth (CSE:SE) (FSE: 1KZ1) (OTCQB:SEHCF) products, refers to himself as a “weekend warrior” who very much appreciates the brand’s medical benefits of CBD, CBN and CBG, the cannabinoids secreted within the resinous parts of the cannabis plant.
彼得·埃斯皮格,該公司首席執行官甜蜜的地球聯交所股票代碼:SE)(場外交易代碼:1KZ1)(場外交易代碼:SEHCF)稱自己是“週末勇士”,非常欣賞該品牌的CBD、CBN和CBG的醫療功效,CBD、CBN和CBG是大麻植物樹脂部分分泌的大麻素。
Sweet Earth is a vertically integrated "farm to shelf" hemp grower with grows in Applegate and Medford, Oregon. These maintain a full line of hemp and CBD products for the U.S. and global market. In July 2021, the company announced that its sales were growing both online and in retail shops.
甜土是一家垂直整合的“從農場到貨架”的大麻種植商在俄勒岡州的阿普爾蓋特和梅德福德種植。這些都保持了一個面向美國和全球市場的全系列大麻和CBD產品。2021年7月,該公司宣佈其在線和零售店的銷售額都在增長。
Also recently, Sweet Earth representatives, including spokesperson and CFL/NFL Hall of Fame quarterback Warren Moon, appeared on Kathy Ireland's Health and Wellness Show, which is always a positive sales booster.
同樣在最近,甜蜜地球的代表,包括髮言人和CFL/NFL名人堂四分衞沃倫·穆恩出現在凱西·愛爾蘭的健康與健康秀,這永遠是一個積極的銷售助推器。
What makes Sweet Earth’s CBD products different or better than the myriad brands already in the marketplace?
甜蜜地球的CBD產品與市場上已有的眾多品牌相比,有什麼不同或更好的地方?
From a business point of view, in addition to the farm and harvesting expertise, the company chose its allies with care, Espig explained.
從.從商業角度來看,埃斯皮格解釋説,除了農場和收穫專業知識外,該公司在選擇盟友時也很謹慎。
“We quickly aligned ourselves with key leaders within our targeted products. For example, rather than research how to make our industry-leading hydration cream, we teamed with a top West-Coast based spa product provider. This allowed us to leverage their 20 plus years spa experience with our CBD expertise,” Espig told Benzinga. “We recognize that we don’t need to play every instrument, but that every orchestra needs an effective conductor.”
他説:“我們很快就與我們目標產品中的主要領導者結盟。例如,我們沒有研究如何製造行業領先的保濕霜,而是與西海岸一家頂級的水療產品提供商合作。這使得我們能夠利用他們20多年的水療經驗和我們在CBD方面的專業知識,“埃斯皮格告訴Benzinga。我們認識到,我們不需要演奏每一種樂器,但每個交響樂團都需要一位有效的指揮家。
Sweet Earth, which went public in May 2020, wisely chose Espig as CEO, he assumes because of his public market experience, thus allowing the team to focus on business execution while he focuses on public market initiatives. Espig is also CEO and director of Nicola Mining Inc. (TSXV:NIM) (FSE: HLI).
他認為,2020年5月上市的甜蜜地球明智地選擇了埃斯皮格擔任首席執行官,因為他擁有公開市場經驗,這樣團隊就可以專注於業務執行,而他則專注於公開市場舉措。埃斯皮格也是該公司的首席執行官和董事。尼古拉礦業公司.(多倫多證券交易所股票代碼:NIM)(法蘭克福證券交易所股票代碼:HLI)。
It also helps to have positive scientific feedback.
它還有助於獲得積極的科學反饋。.
The company undertook a series of bioavailability studies and product development with NAVCO Pharmaceuticals Limited, a laboratory in Ontario. The study, "Skin Redeemability for Body Creams" tested the bioavailability, safety and efficacy of Sweet Earth’s lotions by better understanding permeability.
該公司承擔了一系列與NAVCO製藥有限公司進行生物利用度研究和產品開發安大略省的一家實驗室。這項名為“身體霜的皮膚可兑換性”的研究通過更好地瞭解滲透性,測試了甜蜜地球乳液的生物利用度、安全性和有效性。
“We base our products on research and, more than our peers, spend a lot of time understanding efficacy and bioavailability of product based on micro/molecular properties and ingredient combinations,” Espig said, adding that the company will soon be publishing a significant research paper highlighting the superior penetration of Sweet Earth's product vs peers and the impact of various nano-attributes of the CBD on efficacy.
埃斯皮格説:“我們的產品建立在研究的基礎上,比我們的同行更多地花時間瞭解基於微/分子屬性和成分組合的產品的功效和生物利用度。”他補充説,該公司很快將發表一篇重要的研究論文,強調Sweet Earth的產品比同行更好的滲透性,以及CBD的各種納米屬性對功效的影響。
Espig stressed that the industry needs science-based consistency at every level of product development.
埃斯皮格強調,工業在產品開發的各個層面都需要以科學為基礎的一致性.
“Although there is a significant amount of research on CBD and its positive effects, it is at the university/research institute level. Generally, most CBD product producers are akin to bakers, in that they combine acceptable ingredients, without really understanding product bioavailability and ingredient-specific efficacy,” he concluded.
他説:“雖然對CBD及其積極影響進行了大量研究,但這些研究都是在大學/研究所層面上進行的。一般來説,大多數CBD產品生產商類似於麪包師,因為他們結合了可接受的配料,而沒有真正瞭解產品的生物利用度和配料特定的功效。“他總結道。
Photo: Courtesy of Sweet Earth
圖片:甜蜜地球提供
Encuentra nuestro contenido en Español en El Planteo:
Enuentra nuestro contenido en Español en El Planteo:
- Cómo Empresas Canadienses de Cannabis Pueden Cotizar en NYSE y NASDAQ, Segun el CEO de HEXO
- Cómo Avanzó la Representación de lxs Consumidores de Marihuana en las Películas
- Cómo Empresas Canada ens de Cannabis pueden Cotisar en NYSE y NASDAQ,Segun el CEO de HEXO
- Cómo Avanzóla代理人de lxs Consumer idore de Marihuana en las Películas
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moomoo是Moomoo Technologies Inc.公司提供的金融資訊和交易應用程式。
在美國,moomoo上的投資產品和服務由Moomoo Financial Inc.提供,一家受美國證券交易委員會(SEC)監管的持牌主體。 Moomoo Financial Inc.是金融業監管局(FINRA)和證券投資者保護公司(SIPC)的成員。
在新加坡,moomoo上的投資產品和服務是通過Moomoo Financial Singapore Pte. Ltd.提供,該公司受新加坡金融管理局(MAS)監管(牌照號碼︰CMS101000) ,持有資本市場服務牌照 (CMS) ,持有財務顧問豁免(Exempt Financial Adviser)資質。本內容未經新加坡金融管理局的審查。
在澳大利亞,moomoo上的金融產品和服務是通過Futu Securities (Australia) Ltd提供,該公司是受澳大利亞證券和投資委員會(ASIC)監管的澳大利亞金融服務許可機構(AFSL No. 224663)。請閱讀並理解我們的《金融服務指南》、《條款與條件》、《隱私政策》和其他披露文件,這些文件可在我們的網站 https://www.moomoo.com/au中獲取。
在加拿大,透過moomoo應用程式提供的僅限訂單執行的券商服務由Moomoo Financial Canada Inc.提供,並受加拿大投資監管機構(CIRO)監管。
在馬來西亞,moomoo上的投資產品和服務是透過Moomoo Securities Malaysia Sdn. Bhd. 提供,該公司受馬來西亞證券監督委員會(SC)監管(牌照號碼︰eCMSL/A0397/2024) ,持有資本市場服務牌照 (CMSL) 。本內容未經馬來西亞證券監督委員會的審查。
Moomoo Technologies Inc., Moomoo Financial Inc., Moomoo Financial Singapore Pte. Ltd.,Futu Securities (Australia) Ltd, Moomoo Financial Canada Inc和Moomoo Securities Malaysia Sdn. Bhd., 是關聯公司。
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