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Alibaba May De-Emphasize Big Promotional Events After Probe -- Market Talk

Alibaba May De-Emphasize Big Promotional Events After Probe -- Market Talk

阿里巴巴可能在調查後淡化大型促銷活動-市場言論
Dow Jones Newswires ·  2021/04/14 01:42

DJ Alibaba May De-Emphasize Big Promotional Events After Probe -- Market Talk

DJ阿里巴巴可能在調查後淡化大型促銷活動-市場談話

0542 GMT - Alibaba might ease its emphasis on big promotional events on its e-commerce platform in the coming years, as the tech giant ends forced exclusivity for merchants following an antitrust probe by Chinese authorities, Citi says. Historical data suggests that most of the company's exclusivity restrictions, which prevented merchants from participating in promotions on platforms other than Alibaba's, took place during events such as Singles' Day to keep customer traffic within its ecosystem, Citi says. If exclusivity is no longer guaranteed, Citi reckons Alibaba could possibly de-emphasize big promotional periods to avoid extra costs on merchant-traffic support during such events. Shares are up 1.6% at HK$237.00. (yifan.wang@wsj.com)

0542GMT-花旗表示，未來幾年，阿里巴巴可能會放鬆對其電子商務平台上大型促銷活動的重視，因為在中國當局進行反壟斷調查後，這家科技巨頭結束了對商家的強制獨家經營。花旗表示，歷史數據表明，該公司的排他性限制大多發生在光棍節等活動期間，目的是將客户流量保持在其生態系統內。這些限制阻止商家在阿里巴巴以外的平台上參與促銷活動。花旗認為，如果排他性不再得到保證，阿里巴巴可能會不再強調大促銷期，以避免在此類活動期間商家流量支持的額外成本。該公司股價上漲1.6%，至237.00港元。(yifan.wang@wsj.com)

(END) Dow Jones Newswires

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April 14, 2021 01:42 ET (05:42 GMT)

2021年4月14日美國東部時間01：42(格林尼治標準時間05：42)

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