Why Some Are Speculating MoviePass Could Be Coming Back From The Dead
Why Some Are Speculating MoviePass Could Be Coming Back From The Dead
A movie subscription service that charged $9.95 a month for unlimited trips to movie theaters became one of the most talked-about stories of 2017 and 2018. News on Tuesday could bring MoviePass back from the dead.
一項電影訂閲服務每月收取9.95美元的費用，可以無限制地去電影院，成為2017年和2018年談論最多的故事之一。週二的消息可能會讓MoviePass起死回生。
What Happened: An article from CinemaBlend hinted that MoviePass could be making a return. The news sent shares of Helios and Matheson Analytics (OTC:HMNY) soaring 165%, although the stock still trades for under a penny.
發生的事情：一個來自CinemaBlend的文章暗示MoviePass可能會迴歸。這一消息將股票送到了赫利俄斯和馬西森分析(場外交易：HMNY)飆升165%，儘管該股的交易價格仍不到一便士。
The current Moviepass.com website still has old information and talks about the subscription service shutting down. A new website found at moviepass.ventures says "the movie is about to start." The website features a countdown hinting that an announcement will be made on March 22.
目前的Moviepass.com網站仍然有舊信息，並談論訂閲服務關閉。一個新網站，網址是Moviepass.ventures説“電影就要開始了。”該網站以倒計時為特色，暗示將於3月22日發佈公告。
Readers on CinemaBlend seem excited to see the announcement. Sixty-four percent of respondents selected "I'm very interested. MoviePass was awesome." An option for being curious about the announcement came in second place with 27% of votes, while 10% of responders selected "I'm done. Moviepass burned me once already."
CinemaBlend上的讀者似乎對這一聲明感到興奮。64%的受訪者選擇“我很感興趣，MoviePass太棒了。”對這一聲明感到好奇的選項排在第二位，得票率為27%，而10%的受訪者選擇“我完了，MoviePass已經燒過我一次了。”
Related Link: Too Good To Be True: The Rise And Fall Of Moviepass
Why It's Important: MoviePass was launched in 2011 with a $40 a month subscription service to see one movie per day for the whole month.
為什麼它很重要：MoviePass是發射2011年，提供每月40美元的訂閲服務，整個月每天看一部電影。
By 2017 under the ownership of Helios and Matheson, MoviePass had cut the monthly cost to $9.95 a month and saw subscribers grow from 20,000 to 600,000 in two months. Subscribers hit more than 2 million users in 2018.
到2017年，在Helios和Matheon的擁有下，MoviePass已經將每月成本降至9.95美元，訂户在兩個月內從2萬人增長到60萬人。2018年訂户超過200萬。
The company ended up declaring bankruptcy with reported monthly losses of $20 million and a stock price that plummeted.
該公司最終宣佈破產，月度虧損2000萬美元，股價暴跌。
MoviePass was a disruptor and showed the demand for movie subscription services. AMC Entertainment (NYSE:AMC) and Cinemark Holdings (NYSE:CNK) have each launched subscription services for their own theaters. IMAX Corp (NYSE:IMAX) shares rose on the MoviePass success with the company’s offerings included in the subscription model from MoviePass.
A revival of the MoviePass service in some form could help theater companies that are hoping to attract fans back to seats when they're cleared to reopen at full capacity in additional states.
以某種形式恢復MoviePass服務可能會幫助劇院公司，這些公司希望在獲得許可在其他州重新滿負荷開放時吸引觀眾回到座位上。
HMNY Price Action: Shares of Helios and Matheson were up 166% on Tuesday, closing at $0.0085 per share. More than 1.5 billion shares were traded compared to a 14.3-million average trading volume over the last 100 days.
HMNY價格操作：赫利奧斯和馬西森的股價週二上漲166%，收於每股0.0085美元。成交量超過15億股，而過去100天的平均成交量為1430萬股。