How to read earnings on moomoo?
How to read earnings on moomoo?
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An earnings report is a publicly-traded company's report card on how it's fared financially over the last quarter. Learning how to read one is due diligence for investors.
收益报告是上市公司上个季度财务状况的成绩单。学习如何阅读一本书是投资者的尽职调查。
Let's lend a hand on the financial knowledge front with a review on reading an earnings report, i.e. how to do it, what to look for, and some tips to maximize your learning experience.
让我们来帮助一下财务知识方面的知识，让我们回顾一下阅读收益报告的方法，即如何做，寻找什么，以及一些让你的学习经历最大化的小贴士。
Why earnings matter
为什么收入很重要
Investors should place a high priority on company earnings reports.
投资者应该高度重视公司收益报告。
That's because earnings reports reveal the ingredients needed to generate a company's profits, which usually leads to a higher stock price.
这是因为收益报告揭示了产生公司利润所需的要素，这通常会导致更高的股价。
What to look for in earnings
从收益中寻找什么
Hone in on Revenue, Earnings per Share and Net Income
关注收入、每股收益和净利润
The very first thing to do is to determine the rate at which revenues, earnings per share (EPS), and net income have changed.
首先要做的是确定收入、每股收益(EPS)和净利润的变化率。
Have they grown or decreased from the same period a year ago? How do the growth rates for each line item compare to the other two?
与一年前同期相比，它们是增长了还是下降了？与其他两个项目相比，每个行项目的增长率如何？
Compare EPS to expectations
将每股收益与预期进行比较
In any given quarter, about two-thirds of companies tracked by analysts beat the consensus earnings estimate. A miss should be explained by the company.
在任何一个给定的季度，分析师追踪的公司中，约有三分之二的公司收益超过了普遍预期。失误应该由公司解释。
Do not neglect other metrics
不要忽视其他指标
Margins, free cash flow, and company-specific factors are also critical to investors.
利润率、自由现金流和特定于公司的因素对投资者也至关重要。
Tips: How to use moomoo to find earnings
小贴士：如何利用moomoo寻找收益
JD.com, China's e-commerce and retail giant, just released Q4 earnings. Let's use this company as an example.
中国电商和零售巨头京东集团-SW刚刚发布了第四季度收益。让我们以这家公司为例。
Look for historical earnings?
寻找历史收益？
Search for a company name/ticker on the main page.
Click on its link.
在主页上搜索公司名称/股票代码。
点击它的链接。
3. Click on the "Financial" tab at the top of the page.
3.点击“金融“页面顶部的选项卡。
4. Under the "Indicators" tab, you can find all important metrics in the earnings report.
4.在“指标“选项卡中，您可以在收益报告中找到所有重要指标。
5. Select the type of report, e.g. "annually" or "quarterly".
5.选择报告类型，例如“年度”或“季度”。
Look for earnings forecasts?
寻找盈利预测？
If you're still on the "Financials" page, scroll down a little bit. You will see the latest estimates of earnings in the "Financial Estimates" section.
如果你还在“金融类股“佩奇，向下滚动一点。你将在《华尔街日报》上看到最新的收益预估。财务估算“一节。
Source: Forbes, TheStreet, Stockblocks, moomoo
资料来源：《福布斯》、《华尔街》、《斯托克街区》、moomoo
By Rachel
作者：雷切尔
For more investment knowledge and trends, welcome to Courses on the Community.
欲了解更多投资知识和趋势，欢迎访问课程关于社区。
