Reddit Partners With InMarket to Measure the Real-World Impact of Advertising Campaigns With Lift Conversion Index (LCI)
Reddit Partners With InMarket to Measure the Real-World Impact of Advertising Campaigns With Lift Conversion Index (LCI)
Advertisers on Reddit can now access InMarket's LCI to develop deeper understandings of advertising campaigns in the U.S.
Reddit上的廣告商現在可以訪問InMarket的LCI,以深入了解在美國的廣告活動。
AUSTIN, Texas, Nov. 12, 2024 /PRNewswire/ -- InMarket, a leader in real-time marketing and measurement, today announced a preferred partnership with Reddit Inc. (NYSE: RDDT). Utilizing InMarket's Lift Conversion Index (LCI), Reddit advertisers in the U.S. can optimize their campaigns inflight and measure the real-world impact of their advertising efforts, like Visit and Sales lift, to maximize campaign effectiveness.
德克薩斯州奧斯汀,2024年11月12日 / PRNewswire / - InMarket,實時營銷和度量的領導者,今天宣佈與Reddit Inc.(紐約證券交易所:RDDT)建立優先合作伙伴關係。利用InMarket的提升轉化指數(LCI),美國的Reddit廣告商可以優化他們的運營活動,並測量其廣告工作的真實影響,如訪問量和銷售量的提升,以最大化活動的效果。
Empowering brands to measure online and offline outcomes of their campaigns, including Audience, Engagement, Visit and Sales Lift as well as Incremental Visits, InMarket's LCI provides comprehensive, data-driven reports analyzing the holistic impact of Reddit campaigns. Combined with its closed-loop attribution reporting and real-time optimization capabilities, InMarket's LCI is focused on driving marketing effectiveness and return on ad spend for brands.
通過賦予品牌衡量其運營活動的在線和離線結果的能力,包括受衆、參與度、訪問次數和銷售量提升以及增量訪問,InMarket的LCI提供全面的、數據驅動的報告,分析Reddit廣告活動的整體影響。結合其閉環歸因報告和實時優化能力,InMarket的LCI專注於推動市場營銷效果和廣告支出回報率。
Following a successful pilot program, InMarket also recognized Reddit and Ryan Brendle, Reddit's Global Head of Marketing Science, as winners of its 2024 Lift Leader Awards, which celebrate the individuals and organizations who leveraged real-time engagement and insights to drive growth and closed-loop marketing effectiveness. Notably, Reddit consistently drives positive outcomes for advertisers, with 96% of advertiser campaigns measured by InMarket experiencing positive incremental lift in foot traffic and 75% of campaigns driving lift above InMarket's foot traffic benchmarks. Its partnership with InMarket empowers Reddit to elevate the learnings and impact of campaigns, further demonstrating the value Reddit can provide to advertisers. Reddit is the first InMarket partner to be recognized as a Lift Leader.
在成功的試點項目之後,InMarket還將Reddit和Ryan Brendle,Reddit的全球營銷科學負責人,評爲其2024年提升領袖獎的獲獎者,該獎項表彰利用實時參與和見解推動增長和閉環市場營銷效果的個人和組織。值得注意的是,Reddit始終爲廣告商帶來積極結果,由InMarket測量的96%的廣告活動實現了正面的增量腳流量,75%的活動提高了超過InMarket的腳流量基準。與InMarket的合作使Reddit能夠提升運營活動的學習和影響,進一步展示了Reddit爲廣告商提供的價值。Reddit是首個被認定爲提升領袖的InMarket合作伙伴。
"Our successful pilot program highlights the impact that Reddit ads have for our retail and restaurant advertisers. Now, we're excited to bring InMarket's LCI offering to all advertisers on the platform," said Brendle. "As marketing measurement has become increasingly fragmented, we see the value of meeting our advertisers where they are, in order to bring them the insights that matter to them the most and unlock success."
「我們成功的試點項目展示了Reddit廣告對我們的零售和餐廳廣告商的影響。現在,我們很高興將InMarket的LCI服務帶給平台上的所有廣告商,」 Brendle表示。「隨着營銷度量日益碎片化,我們看到滿足廣告商的需求的價值,爲了給他們帶來最重要的見解和釋放成功。」
"Reddit has been a pioneer in digital community building for decades, and we're thrilled to announce this partnership with such a renowned innovative leader," said Todd Morris, CEO of InMarket. "Some of the biggest challenges facing advertisers today is the ability to understand the impact of their advertising campaigns from impression to purchase and drive media efficiency and consumer loyalty in real-time, InMarket's LCI does exactly that."
Reddit幾十年來一直是數字社區建設的先鋒,我們很高興宣佈與這樣一位享有盛譽的創新領導者合作,InMarket的CEO Todd Morris表示。 "今天,廣告商面臨的一些最大挑戰是能夠從曝光到購買的影響,以及實時驅動媒體效率和消費者忠誠度,在這方面,InMarket的LCI正好滿足了這一需求。"
Measurement is having a moment. The global market for marketing attribution software is expected to reach $12.4bn with a 13.5% CAGR through 2030, according to Market Research Future. Relying on traditional measurement approaches, like post-campaign analytics, inform future campaigns but do not maximize success for current inflight campaigns. A CMO Council study revealed inflight optimization and measurement have proven to drive 11x media effectiveness and eliminate up to 94% of media waste, which increases opportunities for driving sales growth and maximizing return on ad spend (ROAS).
測量正在經歷一個時刻。根據未來市場研究的數據,到2030年,全球營銷歸因軟件市場預計將達到124億美元,複合年增長率爲13.5%。依賴於傳統的測量方法,如後期活動分析,可以爲未來的廣告活動提供信息,但不能最大限度地提高當前廣告活動的成功率。CMO委員會的一項研究顯示,實施中的優化和測量已被證明能夠提高11倍的媒體效益,減少高達94%的媒體浪費,從而增加推動銷售增長並最大化廣告花費回報的機會。
To learn more about InMarket's LCI attribution solution, please visit:
要了解更多關於InMarket的LCI歸因解決方案,請訪問:
About InMarket
Since 2010, InMarket has connected brands and customers when and where it matters most. Through InMarket's industry-leading real-time marketing and measurement platform, brands can drive growth, optimize spend, and close the loop between consumer intent and purchase with unique, real-time, actionable intent, location, and item-level transactional data.
關於InMarket
自2010年以來,InMarket將品牌與客戶連接在最重要的時間和地點。通過InMarket領先行業的實時營銷和測量平台,品牌可以推動增長,優化支出,並通過獨特的實時可行意圖、位置和商品級交易數據實現消費者意圖和購買之間的閉環。
InMarket holds more than 25 patents across location, attribution, and digital marketing, and has been named by the Deloitte Technology Fast 500 as one of the fastest-growing technology companies in North America for three consecutive years. InMarket was awarded Best Mobile Marketing Platform at the 2024 Digiday Technology Awards and a 2023 Sales and Marketing Technology Award for its innovative technology. InMarket also received an Outstanding Achievement at the 2024 Internet Advertising Competition for Best Integrated Ad Campaign, recognized as a Marcom Gold Winner and Global Tech Award Winner in AdTech for its exceptional client work. InMarket's nationwide team is united across more than 30 states. For more information, visit .
InMarket在位置、歸因和數字營銷領域擁有超過25項專利,並連續三年被Deloitte Technology Fast 500評爲北美增長最快的技術公司之一。InMarket在2024年Digiday Technology Awards榮膺最佳移動營銷平台獎,以及2023年銷售與營銷技術獎均獲獎。InMarket還榮獲2024年互聯網廣告競賽的傑出成就獎,被評爲Marcom Gold Winner,並因其卓越的客戶工作在廣告技術方面獲得全球科技獎。InMarket的全國團隊遍佈30多個州。欲了解更多信息,請訪問。
Contact:
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SOURCE InMarket
資源來源InMarket