Microsoft Corp. (NASDAQ:MSFT) is set to reveal new hardware and software for consumer devices at an event on its Redmond, Washington campus on Monday.
Reuters reported that the announcement will include new versions of the Surface Pro tablet and Surface Laptop, both of which will feature Qualcomm Inc (NASDAQ:QCOM) chips based on Arm Holdings PLC (NASDAQ:ARM) architecture.
Qualcomm Snapdragon X Elite chips, equipped with a neural processing unit, will power the new devices, enhancing AI-focused applications like Microsoft's Copilot software.
This move marks a significant shift from Intel Corp (NASDAQ:INTC), whose processors have long dominated the PC market, towards lower-power Arm components vying for a share in Windows PCs.
This showcase comes just a day before Microsoft's annual developer conference. Microsoft aims to solidify its position in the burgeoning market for consumer-friendly AI tools, a field in which it gained an early lead through its partnership with OpenAI.
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OpenAI and Alphabet Inc. (NASDAQ:GOOGL) recently presented competing AI technologies capable of real-time, interruptible voice responses.
Google's updates include several new generative AI features for its search engine, underscoring the fierce competition among tech giants to lead in AI innovation.
The PC industry faces growing competition from Apple Inc. (NASDAQ:AAPL), which has seen success with its Arm-based custom chips, offering Macs enhanced battery life and performance.
In response, Microsoft has partnered with Qualcomm since 2016 to transition Windows to Arm's architecture.
However, Qualcomm's exclusivity on Windows devices ends this year, potentially opening the market to other chipmakers like Nvidia Corp (NASDAQ:NVDA).
Microsoft stock has gained more than 30% in the past 12 months. Investors can gain exposure to the stock via Technology Select Sector SPDR Fund (NYSE:XLK) and IShares U.S. Technology ETF (NYSE:IYW).
Price Action: MSFT shares are trading higher by 1.11% at $424.86 at the last check Monday.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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Photo via Microsoft