Nio Onvo's Mobile App Goes Live, 1st Promo Video Reveals Glimpse of L60
Nio Onvo's Mobile App Goes Live, 1st Promo Video Reveals Glimpse of L60
Nio will officially launch the Onvo brand on May 15 at 7:30 pm Beijing Time, when the event will be streamed live in video.
蔚來將於北京時間5月15日晚上 7:30 正式推出Onvo品牌，屆時該活動將以視頻形式直播。
The mobile app for Nio's (NYSE: NIO) mass-market sub-brand Onvo (Ledao in China) is now available in China's Android app markets and Apple's App Store, and the first promotional video for the new brand has been released.
蔚來（紐約證券交易所代碼：NIO）大衆市場子品牌Onvo（中國樂道）的移動應用程序現已在中國的安卓應用市場和蘋果的App Store上市，新品牌的第一個宣傳視頻已經發布。
The layout of the Onvo App is similar to that of the Nio App, with five main sections, including content recommendation, charging service, car purchase service, online shopping mall, and user page.
Onvo App的佈局與蔚來App類似，主要分爲五個部分，包括內容推薦、充電服務、購車服務、在線購物商城和用戶頁面。
Currently the very first item seen when opening the Onvo App is a letter from William Li, Nio's founder, chairman, and CEO, and includes a promotional video showing a glimpse of Onvo's first model, the L60.
目前，打開Onvo App時看到的第一封信是蔚來創始人、董事長兼首席執行官威廉·李的一封信，其中包括一段宣傳視頻，展示了Onvo的首款車型L60。
"This is Nio's 10th year of existence. In November 2014, we started Nio in order to realize our vision of 'Blue Sky Coming,'" Li writes.
“這是蔚來成立的第十年。2014年11月，我們創辦了蔚來，以實現我們'藍天來臨'的願景，” 李寫道。
"From day one, we had a clear plan: start at the high-end market, build up capabilities in all aspects including technology, supply chain, manufacturing, quality, charging and battery swap network, sales, and after-sales service, and launch a mass-market oriented brand to serve a wider range of users when the time is right," Li said.
李說：“從第一天起，我們就有了明確的計劃：從高端市場開始，在技術、供應鏈、製造、質量、充電和電池交換網絡、銷售和售後服務等各個方面建立能力，並推出一個以大衆市場爲導向的品牌，在時機成熟時爲更廣泛的用戶提供服務。”
"In early 2021, we put that plan into action. After three years of hard work, Onvo Ledao is with you today," Li said.
“2021年初，我們將該計劃付諸行動。經過三年的努力，Onvo Ledao今天與你同在，” 李說。
Onvo is derived from On Voyage, which means a pleasant journey, according to Li.
李說，Onvo源自On Voyage，這意味着愉快的旅程。
The brand is aimed at the family car market and wants to be there for every family as they continue to grow, he said.
他說，該品牌的目標是家用車市場，希望隨着每個家庭的持續發展，都能爲他們服務。
Nio will officially launch the Onvo brand on International Day of Families on May 15 at 7:30 pm Beijing Time, when the event will be video-streamed live, according to Li.
李說，蔚來將在北京時間5月15日晚上 7:30 的國際家庭日正式推出Onvo品牌，屆時該活動將進行視頻直播。
The video accompanying Li's letter emphasizes the family atmosphere and offers a glimpse of Onvo's first model, the L60.
李的信中附帶的視頻強調了家庭氛圍，並讓人們瞥見了Onvo的首款車型L60。
The Onvo brand will be launched on May 15, Nio announced on May 9 at the rollout of its 500,000th production vehicle.
蔚來汽車於5月9日在推出第50萬輛量產車時宣佈，Onvo品牌將於5月15日上市。
Onvo's first model, the Onvo L60, will take on the Tesla Model Y, and will primarily target the market for smart, family-centric all-electric vehicles in the RMB 250,000 ($34,600) class, Nio said at the time.
蔚來當時表示，Onvo的首款車型Onvo L60將取代特斯拉Model Y，並將主要瞄準25萬元人民幣（合34,600美元）級別的智能全電動汽車市場。
The Onvo brand will accelerate the arrival of Nio's one millionth vehicle, William Li, Nio's founder, chairman and CEO, said.
蔚來創始人、董事長兼首席執行官威廉·李表示，Onvo品牌將加速蔚來第100萬輛汽車的上市。
The BOM (bill of materials) cost of Onvo's first model will be about 10 percent cheaper than the Tesla Model Y, Li said previously.
李此前表示，Onvo首款車型的BOM（物料清單）成本將比特斯拉Model Y便宜約10％。
($1 = RMB 7.2268)
($1 = 人民幣 7.2268)
Nio sub-brand Onvo to use BYD batteries, report says
報告稱，蔚來子品牌Onvo將使用比亞迪電池