Planet Fitness Raises New Member Price After Tough, Controversy-Filled Q1
Planet Fitness Raises New Member Price After Tough, Controversy-Filled Q1
For the first time in over 25 years, Planet Fitness Inc. agreed to raise the price of its basic gym membership after reporting disappointing earnings.
Planet Fitness Inc.在公布令人失望的收益后，25年来首次同意提高其基本健身房会员的价格。
What Happened: According to CNN, executives announced their plan to raise the price of their basic membership from $10 to $15 on Thursday. The price hike will take effect for new members in the summer.
发生了什么：据美国有线电视新闻网报道，高管们在周四宣布了将基本会员价格从10美元提高到15美元的计划。价格上调将在夏季对新会员生效。
Planet Fitness priced its basic membership, a hallmark of its attempt to attract first-time gym users, at $10 a month for one location since 1998.
自1998年以来，Planet Fitness将其基本会员资格定为每月10美元，这是其吸引首次使用健身房的用户的标志。
The announcement comes as companies in virtually every industry respond to inflation by hiking prices and putting further financial strain on consumers.
该公告发布之际，几乎所有行业的公司都通过提高价格和给消费者带来进一步的财务压力来应对通货膨胀。
"We've seen in every industry people move in price," interim CEO Craig Benson said on a Thursday first-quarter conference call. "So, it is not going to come as a shock to anybody that we are moving a price that's been in effect for a long, long time."
临时首席执行官克雷格·本森在周四的第一季度电话会议上表示：“我们在每个行业都看到人们的价格变动。”“因此，我们调整已经生效了很长时间的价格，这不会让任何人感到震惊。”
Why It Matters: The Hampton, New Hampshire-based gym franchise had a rough first quarter. Known for its "judgment-free" mantra, the business faced calls for boycotts after a controversy regarding the company's gender-inclusive policies.
为何重要：这家总部位于新罕布什尔州汉普顿的健身房连锁店在第一季度表现不佳。该公司以 “无判断” 的口头禅而闻名，在有关该公司的性别包容政策的争议之后，该公司面临抵制的呼吁。
According to Google Trends, there was a 2800% increase in inquiries such as "how to cancel Planet Fitness membership."
根据谷歌趋势，诸如 “如何取消Planet Fitness会员资格” 之类的查询增加了2800％。
The chain touts 2,455 U.S. locations. It reported earnings of 41 cents per share on May 9. It missed street estimates of 50 cents per share. Despite missing estimates, its share price rose amid new store openings and optimistic analyst ratings.
这家连锁店在美国有2,455个分店。该公司在5月9日公布的每股收益为41美分。它未达到华尔街预期的每股50美分。尽管未达到预期，但由于新门店开业和分析师的乐观评级，其股价上涨。
Price Action: Shares of Planet Fitness were priced at $64.96 per share, down 0.4%, at last check Friday.
价格走势：截至周五的最后一次检查，Planet Fitness的股价为每股64.96美元，下跌0.4％。
Now Read: Planet Fitness Feels The Burn – Gym Chain Lowers Outlook Amid Tough Q1, Eyes Recovery
立即阅读：Planet Fitness感受到了烧伤——在艰难的第一季度中，连锁健身房下调了展望，眼睛复苏
Image: Shutterstock
图片：Shutterstock