The Zhitong Finance App learned that Guotai Junan released a research report saying that as of 16:03 on April 27, 2024, the total box office for the May 1st film had surpassed 100 million yuan. “The Siege of Kowloon Walled City” ranked first, while “Peace and Riot Control Force” was number one in the pre-sale box office. The May 1st series is suitable for medium sized films. The expected box office for this type of film is mostly 300 to 500 million yuan, but with the promotion of the schedule, the total box office of some high-quality films is expected to exceed 1 billion yuan, which in turn brings excessive revenue to film participants.

The main producers and cinemas recommended for the May 1st movie: the largest number of participants in the May 1st movie was 100291.SZ. “A Trip Through the Moon” and “Something No Hot Pot Can Solve” were the main investors of the company's holding subsidiaries Youguang Film Industry and Oriental Beauty, respectively, and the company already has a reserve project for more than 10 movies that have already been screened. Wanda Film (002739.SZ) participated in the production of “Peace and Riot Control Force”. Judging from the pre-sale situation, it is expected to be the first day winner. At the same time, Wanda Cinemas' theatrical business is also expected to benefit from the growth of the May 1st movie market.

Guotai Junan's main views are as follows:

During the first three long holidays of the year, the average daily box office is expected to exceed 300 million yuan.

The May Day movie is second only to the Spring Festival and National Day movies. Since 2018, all the years that cinemas have been operating normally, they have achieved an average daily box office of more than 300 million yuan. The year with the highest May Day box office in history was 2021. In that year, the May Day holiday was extended to 5 days, receiving a total of 1,674 billion yuan in box office including service fees. The May 1st edition also performed well in 2023, reaching a total box office of 1,521 billion yuan. Before 2023, the May 1st edition basically had the highest first-day box office, but the highest single-day box office in 2023 was on the third day of the schedule. After two days of screening, viewers would choose a film with a good reputation to watch in theaters, and the social nature of the film gradually became apparent in the past two years.

The May 1st series produced a number of films that grossed over 1 billion yuan, and medium-volume films are expected to reap excessive revenue.

In addition to the 2019 May Day box office, which was mainly contributed by the introduced film “Avengers 4: Endgame”, which was released on April 24 of that year, the final box office of the new film in 2018/2021/2023 surpassed 1 billion yuan. Among them, the 2018 headline film “We Later” grossed 1.36 billion yuan, and one film grossed over 1 billion yuan in both 2021 and 2023, and the total box office of the second-place film also exceeded 800 million yuan. Furthermore, May 1st has amplified the film's reputation, and high-quality films can still be expected to win long-term box office even after the schedule.

In 2024, May Day kicks off, and the box office of the new film has already exceeded 100 million.

A total of 8 movies were scheduled for the 2024 May 1st series. Among them, “The Siege of Kowloon Walled City” and “What No Hot Pot Can Solve” have already started pre-order screenings. The former has already screened more than 200,000 times in total. As of 16:03 on April 27, 2024, the total box office for the May 1st film had surpassed 100 million yuan. “The Siege of Kowloon Walled City” ranked first, while “Peace and Riot Force” was number one in the pre-sale box office. The May 1st series is suitable for medium sized films. The expected box office for this type of film is mostly 300-500 million yuan, but with the promotion of the schedule, the total box office of some high-quality films is expected to exceed 1 billion yuan, which in turn brings excessive revenue to film participants.

Risk warning:

The box office fell short of expectations, and the number of viewers fell short of expectations.