"Warner Bros. Discovery Announces 'Olli,' New First-Party Data Platform Powering Converged Audience Solutions"
"Warner Bros. Discovery Announces 'Olli,' New First-Party Data Platform Powering Converged Audience Solutions"
“華納兄弟探索公司宣佈推出'Olli'，這是爲聚合受衆解決方案提供支持的全新第一方數據平台”
Warner Bros. Discovery (Nasdaq: WBD) today announced the launch of Olli, its proprietary first-party data platform powering the next generation of advanced advertising solutions for partners. By fusing data, audience intelligence and ad tech solutions, Olli allows for seamless campaign planning, activation and measurement across WBD's entire portfolio of premium content and brands.
Olli powers WBD's new, converged Data-Driven Video offering, which can identify one audience across all endpoints, creating the most efficient and precise way to maximize reach, improve engagement and mitigate waste. Enhanced by VideoAmp to further increase campaign efficiency, Data-Driven Video allows...
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