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Can Blizzard Keep Its Autonomy Post-Microsoft Acquisition? 'No One Asking Us To Do Anything,' Says World Of Warcraft Exec
Can Blizzard Keep Its Autonomy Post-Microsoft Acquisition? 'No One Asking Us To Do Anything,' Says World Of Warcraft Exec
Six months after Microsoft Corp.'s (NASDAQ:MSFT) acquisition of Activision Blizzard, Holly Longdale, executive producer and vice president at World of Warcraft, provided insights into the post-acquisition environment.
In an interview with Video Games Chronicle, Longdale revealed Microsoft has largely allowed Blizzard to maintain its autonomy: "There's no one asking us to do anything."
"World of Warcraft is doing very well and they're very proud of what it's been able to accomplish, so it's almost like just let it be, and let it keep being awesome," the executive added. "They've been tremendously supportive and it's like 'let Blizzard be Blizzard.'"
Longdale also highlighted the benefits of being part of the Microsoft family, mentioning opportunities for communication and information sharing with other Microsoft-owned studios. She mentioned interactions with teams from Mojang and Elder Scrolls Online, suggesting that they could learn from each other's experiences.
Despite Longdale's positive perspective, the acquisition has not been without its challenges.
Microsoft's gaming division, including Activision Blizzard, underwent significant layoffs in January, affecting 1,900 employees and resulting in the cancellation of projects such as Odyssey.
In related news, Blizzard recently announced the upcoming expansion for World of Warcraft, titled "World of Warcraft: The War Within." Although it may not match the impact of previous expansions, such as Dragonflight, anticipation remains high for its potential.
Photo: CryptoFX on Shutterstock.
Six months after Microsoft Corp.'s (NASDAQ:MSFT) acquisition of Activision Blizzard, Holly Longdale, executive producer and vice president at World of Warcraft, provided insights into the post-acquisition environment.
微軟公司六個月後s(納斯達克股票代碼:MSFT)對動視暴雪的收購,《魔獸世界》執行製片人兼副總裁霍莉·朗代爾爲收購後的環境提供了見解。
In an interview with Video Games Chronicle, Longdale revealed Microsoft has largely allowed Blizzard to maintain its autonomy: "There's no one asking us to do anything."
朗代爾在接受《電子遊戲紀事報》採訪時透露,微軟在很大程度上允許暴雪保持其自主權:“沒有人要求我們做任何事情。”
"World of Warcraft is doing very well and they're very proud of what it's been able to accomplish, so it's almost like just let it be, and let it keep being awesome," the executive added. "They've been tremendously supportive and it's like 'let Blizzard be Blizzard.'"
這位高管補充說:“魔獸世界表現非常出色,他們爲它能夠取得的成就感到非常自豪,所以它幾乎就像隨它去吧,讓它繼續變得很棒。”“他們給予了極大的支持,就像'讓暴雪成爲暴雪吧。'”
Longdale also highlighted the benefits of being part of the Microsoft family, mentioning opportunities for communication and information sharing with other Microsoft-owned studios. She mentioned interactions with teams from Mojang and Elder Scrolls Online, suggesting that they could learn from each other's experiences.
朗代爾還強調了加入微軟大家庭的好處,提到了與微軟旗下其他工作室進行溝通和共享信息的機會。她提到了與Mojang和上古卷軸Online團隊的互動,這表明他們可以從彼此的經歷中學習。
Despite Longdale's positive perspective, the acquisition has not been without its challenges.
儘管朗代爾持樂觀態度,但此次收購併非沒有挑戰。
Microsoft's gaming division, including Activision Blizzard, underwent significant layoffs in January, affecting 1,900 employees and resulting in the cancellation of projects such as Odyssey.
包括動視暴雪在內的微軟遊戲部門在1月份進行了大規模裁員,影響了1,900名員工,並導致奧德賽等項目取消。
In related news, Blizzard recently announced the upcoming expansion for World of Warcraft, titled "World of Warcraft: The War Within." Although it may not match the impact of previous expansions, such as Dragonflight, anticipation remains high for its potential.
在相關新聞中,暴雪最近宣佈了即將推出的魔獸世界擴展版,名爲 “魔獸世界:內心之戰”。儘管它可能無法與之前的擴展包(例如Dragonflight)的影響相提並論,但對其潛力的期望仍然很高。
Photo: CryptoFX on Shutterstock.
照片:Shutterstock 上的 CryptoFX。
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moomoo是Moomoo Technologies Inc.公司提供的金融資訊和交易應用程式。
在美國,moomoo上的投資產品和服務由Moomoo Financial Inc.提供,一家受美國證券交易委員會(SEC)監管的持牌主體。 Moomoo Financial Inc.是金融業監管局(FINRA)和證券投資者保護公司(SIPC)的成員。
在新加坡,moomoo上的投資產品和服務是通過Moomoo Financial Singapore Pte. Ltd.提供,該公司受新加坡金融管理局(MAS)監管(牌照號碼︰CMS101000) ,持有資本市場服務牌照 (CMS) ,持有財務顧問豁免(Exempt Financial Adviser)資質。本內容未經新加坡金融管理局的審查。
在澳大利亞,moomoo上的金融產品和服務是通過Futu Securities (Australia) Ltd提供,該公司是受澳大利亞證券和投資委員會(ASIC)監管的澳大利亞金融服務許可機構(AFSL No. 224663)。請閱讀並理解我們的《金融服務指南》、《條款與條件》、《隱私政策》和其他披露文件,這些文件可在我們的網站 https://www.moomoo.com/au中獲取。
在加拿大,透過moomoo應用程式提供的僅限訂單執行的券商服務由Moomoo Financial Canada Inc.提供,並受加拿大投資監管機構(CIRO)監管。
在馬來西亞,moomoo上的投資產品和服務是透過Moomoo Securities Malaysia Sdn. Bhd. 提供,該公司受馬來西亞證券監督委員會(SC)監管(牌照號碼︰eCMSL/A0397/2024) ,持有資本市場服務牌照 (CMSL) 。本內容未經馬來西亞證券監督委員會的審查。
Moomoo Technologies Inc., Moomoo Financial Inc., Moomoo Financial Singapore Pte. Ltd.,Futu Securities (Australia) Ltd, Moomoo Financial Canada Inc和Moomoo Securities Malaysia Sdn. Bhd., 是關聯公司。
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