Apple's Falling iPhone Sales Have Another Challenge To Deal With As Huawei Launches New Phones
Apple's Falling iPhone Sales Have Another Challenge To Deal With As Huawei Launches New Phones
Chinese tech giant Huawei Technologies Co. has launched its latest series of smartphones, the Pura 70, in a move to further challenge Tim Cook's Apple Inc. (NASDAQ:AAPL) in the high-end segment of the Chinese market amid falling iPhone sales.
在iPhone銷量下降的情況下，中國科技巨頭華爲技術有限公司推出了其最新系列的智能手機——Pura 70，以進一步挑戰蒂姆·庫克旗下的蘋果公司（納斯達克股票代碼：AAPL）在中國高端市場。
What Happened: Huawei unveiled the Pura 70 series on Thursday, with prices starting at $760 and going up to $1,380 for the Ultra edition, reported Bloomberg. The Ultra model features a retractable camera with an adjustable aperture, a feature uncommon in consumer phones.
發生了什麼：彭博社報道，華爲週四推出了Pura 70系列，起價爲760美元，Ultra版的起價爲1380美元。Ultra 型號具有可調節光圈的可伸縮攝像頭，這種功能在消費類手機中並不常見。
The Pura series is a continuation of Huawei's resurgence, which began with the 2023 release of the Mate 60 series. The Mate 60, powered by a Kirin 9000 processor, played a significant role in the decline of iPhone sales in China, helping Huawei outpace its domestic competitors.
Pura系列是華爲復甦的延續，華爲復甦始於2023年發佈的Mate 60系列。搭載麒麟9000處理器的Mate 60在中國iPhone銷量下降中發揮了重要作用，幫助華爲超越了國內競爭對手。
The Pura series, formerly known as the P series, has historically been popular for its camera capabilities. This new release is expected to further intensify the competition with Apple, which is not due for an upgrade until September.
Pura 系列，前身爲 P 系列，歷來因其相機功能而廣受歡迎。預計這一新版本將進一步加劇與蘋果的競爭，蘋果要到9月才會升級。
Even then, Apple's iPhone 16 launch in September is expected to be countered by Huawei with its Mate 70 series.
即便如此，預計蘋果9月份推出的iPhone 16仍將受到華爲Mate 70系列的反擊。
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Why It Matters: Apple has been facing challenges in the Chinese market, with a significant decline in iPhone sales. This has raised concerns about the company's future in the region, as highlighted by analysts warning of a potential revenue in the calendar year 2024.
爲何重要：蘋果在中國市場一直面臨挑戰，iPhone銷量大幅下降。這引發了人們對該公司在該地區未來的擔憂，分析師警告說，2024日曆年將出現潛在收入。
"Mad Money" host Jim Cramer thinks owning the Apple stock "will hurt right now" after iPhone sales in China fell 33% year-on-year in February.
《瘋狂的錢》主持人吉姆·克萊默認爲，在2月份中國iPhone銷量同比下降33％之後，擁有蘋果股票 “現在會受到損害”。
Despite these challenges, some analysts, such as Dan Ives from Wedbush, remain optimistic about Apple's future in China, suggesting that the company's fortunes could soon turn around.
儘管面臨這些挑戰，但一些分析師，例如來自Wedbush的丹·艾夫斯，對蘋果在中國的未來仍然持樂觀態度，這表明該公司的命運可能很快就會好轉。
However, Huawei's latest move with the Pura 70 series could further disrupt Apple's position in the Chinese market, adding to the challenges the tech giant is already facing. This development could have a significant impact on Apple's future in China, a key market for the company.
但是，華爲推出Pura 70系列的最新舉措可能會進一步破壞蘋果在中國市場的地位，從而加劇這家科技巨頭已經面臨的挑戰。這一發展可能會對蘋果在中國的未來產生重大影響，中國是該公司的關鍵市場。
Price Action: Apple stock closed 0.81% down at $168 on Wednesday, according to Benzinga Pro.
價格走勢：根據Benzinga Pro的數據，蘋果股價週三收盤下跌0.81％，至168美元。
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