Dog Products Maker BARK To Migrate Its DTC Businesses To Shopify
Dog Products Maker BARK To Migrate Its DTC Businesses To Shopify
BARK, Inc. (NYSE:BARK) said it has expanded its relationship with Shopify Inc. (NYSE:SHOP), the global commerce company.
巴克公司（紐約證券交易所代碼：BARK）表示，它已經擴大了與全球商務公司Shopify Inc.（紐約證券交易所代碼：SHOP）的關係。
By using Shopify's tools and data insights, BARK aims to further enhance its customer experience, support scalable growth across its web and mobile platforms, and achieve operational efficiencies.
通過使用Shopify的工具和數據見解，BARK旨在進一步增強其客戶體驗，支持其網絡和移動平台的可擴展增長，並提高運營效率。
BARK expects to migrate all of its business units–including barkbox.com and superchewer.com, to its Shopify platform, BARK.co in FY25.
BARK預計將在25財年將其所有業務部門——包括barkbox.com和superchewer.com——遷移到其Shopify平台Bark.co。
With offerings on one platform, BARK expects to improve its key performance metrics, including traffic, conversion, average order value, and retention.
通過在一個平台上提供產品，BARK希望改善其關鍵績效指標，包括流量、轉化率、平均訂單價值和留存率。
"Today's announcement marks an important milestone in unifying our commerce platform and ensuring we have the right infrastructure to reach more dog parents and support long-term, scalable growth," said CFO Zahir Ibrahim.
首席財務官查希爾·易卜拉欣說：“今天的公告標誌着統一我們的商務平台和確保我們擁有合適的基礎設施以吸引更多的狗父母並支持長期、可擴展的增長方面的一個重要里程碑。”
"With Shopify, we're poised to gain valuable insights into customer behavior, improve our ability to cross-sell, drive operational efficiency, and most importantly, bring more joy to dogs and their people everywhere."
“藉助 Shopify，我們有望獲得對客戶行爲的寶貴見解，提高我們的交叉銷售能力，提高運營效率，最重要的是，爲世界各地的狗及其人帶來更多歡樂。”
Price Action: BARK shares are trading lower by 3.2% at $1.09 on the last check Tuesday.
價格走勢：在週二的最後一次支票中，BARK股價下跌3.2％，至1.09美元。
Photo via Shutterstock
照片來自 Shutterstock