Elon Musk, the CEO of $Tesla (TSLA.US)$, has declared that all U.S. vehicles equipped with the Full Self-Driving (FSD) feature will be activated for a one-month trial this week.
What Happened: Musk announced on his social media platform, X, in response to a user's demand. The trial will be extended to all existing owners who have not yet experienced the FSD Beta, as Musk said in response to a post by Teslamojo.
All US cars that are capable of FSD will be enabled for a one month trial this week
— Elon Musk (@elonmusk) March 26, 2024
The news comes in the wake of Musk's recent directive to Tesla employees, mandating the installation and demonstration of the latest FSD version to customers before vehicle delivery in North America. This move aims to showcase the capabilities of the FSD system, which is marketed as a premium driver assistance feature.
Despite the potential slowdown in the delivery process, Musk emphasized the importance of this requirement in an email to Tesla employees. The company is striving to avoid a year-over-year decline in deliveries for the first quarter.
Why It Matters: Tesla has been focusing on the FSD feature, with Musk previously stating that it would be a significant growth catalyst for the company. However, the FSD has also been the subject of controversy and legal challenges, particularly following a fatal accident involving the feature.
Despite these challenges, Musk has consistently emphasized the importance of the FSD for Tesla's future. The recent move to offer a one-month free trial to all eligible U.S. vehicles is likely a strategic move to increase adoption and showcase the capabilities of the FSD system.
Despite the potential impact on delivery timelines, this move could have significant implications for Tesla's FSD revenue and overall growth in the long term.
首席執行官埃隆·馬斯克 $特斯拉 (TSLA.US)$,已經宣佈,所有配備全自動駕駛(FSD)功能的美國車輛將在本週激活一個月的試用期。
發生了什麼:馬斯克在他的社交媒體平台X上宣佈,以回應用戶的需求。正如馬斯克在回應Teslamojo的帖子時所說,該試用版將擴大到所有尚未體驗過FSD Beta的現有所有者。
本週所有具有FSD功能的美國汽車都將啓用爲期一個月的試用期
— 埃隆·馬斯克 (@elonmusk) 2024 年 3 月 26 日
該消息是在馬斯克最近向特斯拉員工下達指令之後發佈的,該指令要求在北美交付車輛之前向客戶安裝和演示最新的FSD版本。此舉旨在展示FSD系統的功能,該系統是作爲高級駕駛輔助功能銷售的。
儘管交付過程可能放緩,但馬斯克在給特斯拉員工的電子郵件中強調了這一要求的重要性。該公司正在努力避免第一季度的交付量同比下降。
爲何重要:特斯拉一直專注於FSD功能,馬斯克此前曾表示,這將是該公司重要的增長催化劑。但是,FSD也一直是爭議和法律挑戰的話題,尤其是在涉及該功能的致命事故之後。
儘管面臨這些挑戰,但馬斯克一直強調FSD對特斯拉未來的重要性。最近爲所有符合條件的美國車輛提供一個月的免費試用期的舉措可能是提高採用率和展示FSD系統功能的戰略舉措。
儘管對交付時間表有潛在影響,但從長遠來看,此舉可能會對特斯拉的FSD收入和整體增長產生重大影響。