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国泰君安:2024年化妆品行业有望逐步企稳

Securities Times ·  Feb 4 19:42

证券时报网讯,国泰君安研报指出,经历2022年、2023两年去库存后,2024年化妆品行业有望逐步企稳。竞争格局端,国货崛起趋势显著,中长期看,本土美妆集团有望通过产品创新带动品牌升级+渠道运营拓展下沉客群对应的差异化、性价比两条战略方向持续突围。

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