Succession actor Brian Cox recently collaborated with Bandai Namco Holdings ADR (OTC:NCBDY) to narrate the complex narrative of the Tekken series in a five-minute recap ahead of "Tekken 8's" imminent release.

The partnership aimed to provide a concise overview for newcomers daunted by the series' eight mainline installments. Cox humorously recounted the recurring theme of characters tossing each other off cliffs, simplifying the saga's essence.

Read Next: Start Your Year Right: Here Are The Hottest 2024 Game Launches — 'Tekken 8,' 'The Last Of Us II' And More

"Every single fight, no matter how big or small, has a story behind it," the Scottish actor says in the promotional video. "There's one hell of a story to tell."

Fans marveled at Cox, renowned for his roles in classical theater, delivering lines like "the devil gene" and "the king of iron fist tournament."

Online reactions showcased amusement and enthusiasm for this unusual collaboration, appreciating the unconventional marketing strategy, emphasizing the quirky connection between Tekken, bad paternal figures, Succession, and Cox's iconic portrayal of Logan Roy.

Celebrity involvement in video game promotion isn't new, with examples like Jensen Ackles for "Atomic Heart," Mark Hamill for "Star Wars Jedi: Survivor," and Karl Urban for "Armored Core IV: Fires of Rubicon."

See Also: Does Star Wars Jedi Survivor Character Look Familiar? He's Based On This Actor You Know From TV Shows

Tekken 8 is scheduled for release on Jan. 26 across PC, PlayStation 5, and Xbox Series X | S platforms.

Image credits: Screenshot via YouTube.