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Online grocer expands to Southern U.S.

msn.com ·  2020/12/20 11:00

Farmstead, an online grocer offering fresh, high-quality groceries, delivered for free, announced its fourth major city: Nashville, TN. The company’s customer base has grown by double-digits, month over month, throughout 2020, and it is planning to expand to at least 14 more markets in 2021.

Farmstead will bring its online grocery service to Nashville in late Q1 2021. The waitlist for service opens today and is limited to the first 1,000 people.

Farmstead got its start in the hyper-competitive San Francisco Bay area and is now live in North Carolina as well. It leverages proprietary AI technology and a dark store model — delivery-centric warehouses that serve a 50-mile radius. Because of this unique approach, Farmstead offers prices comparable to or lower than most supermarkets, but with free delivery to doorstep. The company is growing quickly, with plans to expand nationwide to a primarily mid-market audience.

Farmstead will open multiple dark stores, which greatly ease entry into new geographies, reduce food waste by three to four times and help eliminate food deserts by making fast, inexpensive delivery available to a wider area.

“Nashville is a great fit for Farmstead delivery; it’s a thriving, densely populated city that fits our mid-market profile customers who want their favorite brands and fresh groceries, all delivered to their doorstep with no markups,” said Pradeep Elankumaran, co-founder and CEO of Farmstead. “Farmstead cracked the code on how to make grocery delivery fast and inexpensive without sacrificing quality or wasting food, and we’re excited to roll out our service to Nashville residents in early 2021.”

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