The Zhitong Finance App learned that Deba (01753) soared more than 93%. As of press release, it had risen 93.13% to HK$0.45, with a turnover of HK$2.22 million. The stock price hit a new high.
According to the news, Dueba recently announced its interim results for the six months ending June 30, 2023. The company achieved a revenue increase of 36.8% to 708 million yuan (RMB, same below), net profit of 2,804 million yuan, while returning to the mother lost 62.09 million yuan in the same period last year; profit of 2.1 points per share.
According to the announcement, the increase in total revenue is mainly due to the fact that in the six months ending June 30, 2023, the company's internet advertising business revenue increased by 37.8% compared to the first half of 2022 to RMB 617 million. This is due to the recovery of advertisers' demand and budget and offline platform traffic after the COVID-19 pandemic was effectively controlled, as well as improvements in operational efficiency.
Wanlian Securities pointed out that with the overall advertising market performance picking up in 2023, the Taiwanese media continued to maintain a high level of prosperity. With the liberalization of macroeconomic policies, traffic in the offline consumption scenario is gradually recovering, and demand for offline advertising in the corresponding scenario will also recover. The media platform has the characteristics of requiring users and high traffic. It is expected that the second half of 2023 will still be a core value racetrack; furthermore, the recovery of offline channels such as cinema advertisements is highly flexible.