Easy (688793.SH): This year, the Douyin channel developed a strategy to divert traffic to other e-commerce platforms and offline direct-run stores to drive “big products”

Gelonghui Finance · Sep 24, 2023 21:54

Gelonghui September 25?688793.SH said that this year, the company has formed a strategy of diverting traffic from Douyin channels to other e-commerce platforms and offline stores to drive "large items", creating a large product matrix of "proprietary + distribution coexistence". From the current way of playing Douyin new channels, we can see the benefits that Douyin channels bring to the company, and radiate to increase the flow of the company's traditional online channels and offline stores, both online and offline, and continue to improve the company's sales scale. In the follow-up marketing strategy, the relevant strategies will be adjusted in real time according to the actual situation to adapt to market changes, and more effectively bring income for the company. List of annexes (if any)

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倍轻松(688793.SH)：今年形成了抖音渠道引入流量到其他电商平台和线下直营门店分流驱动"大单品"的策略

Easy (688793.SH): This year, the Douyin channel developed a strategy to divert traffic to other e-commerce platforms and offline direct-run stores to drive “big products”

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