Applied Digital (OTCMKTS:APLD – Get Rating) and Rumble (NASDAQ:RUM – Get Rating) are both small-cap business services companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, valuation, profitability, earnings, dividends, analyst recommendations and institutional ownership.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Applied Digital and Rumble, as reported by MarketBeat.com.

Applied Digital presently has a consensus target price of $6.31, indicating a potential upside of 154.61%. Given Applied Digital's stronger consensus rating and higher possible upside, analysts plainly believe Applied Digital is more favorable than Rumble.

Earnings and Valuation

Rumble has lower revenue, but higher earnings than Applied Digital.

Insider & Institutional Ownership

48.4% of Applied Digital shares are owned by institutional investors. 28.9% of Applied Digital shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Risk and Volatility

Applied Digital has a beta of 5.06, meaning that its share price is 406% more volatile than the S&P 500. Comparatively, Rumble has a beta of -0.09, meaning that its share price is 109% less volatile than the S&P 500.

Profitability

This table compares Applied Digital and Rumble's net margins, return on equity and return on assets.

Summary

Applied Digital beats Rumble on 7 of the 11 factors compared between the two stocks.

About Applied Digital

(Get Rating)

Applied Digital Corp. operates as a technology company, which engages in the development and operation of data centers which provide computing power. The company was founded in May 2001 and is headquartered in Dallas, TX.

About Rumble

(Get Rating)

Rumble Inc. operates video sharing platforms. The company operates rumble.com, a platform that enables video creators to host, livestream, manage, distribute, and create OTT feeds, as well as monetize their content. It also operates locals.com, a subscription-based video sharing platform. The company was founded in 2013 and is based in Longboat Key, Florida.

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